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four P's of marketing

Толкование Перевод

1 four P's of marketing

марк. четыре P маркетинга (четыре основных средства маркетингового воздействия: продукт (Product), цена (Price), место (Place), продвижение (Promotion))

Англо-русский экономический словарь > four P's of marketing
2 marketing

сущ.

1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)

agricultural marketing — реализация сельхозпродукции

catalogue marketing — продажа по каталогам

ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional

See:

cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising

2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)

marketing career — карьера в сфере маркетинга

marketing consultant — консультант по маркетингу

marketing director — маркетинговый директор, директор по маркетингу

marketing executive — маркетинговый руководитель

marketing experience — опыт в области маркетинга

marketing expert — маркетинговый эксперт, эксперт в области маркетинга

marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга

Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?

Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.

ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world

COMBS: four P's of marketing, strategy of marketing

See:

affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation

3) торг. покупка продуктов (как правило, на рынке), закупка провизии

I could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.

See:

shopping, market 1. 1) а)

4) потр., редк. предметы торговли; купленные товары [продукты\]

See:

grocery

* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.
* * *

МАРКЕТИНГ
. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .
* * *

Маркетинг

маркетинг’

процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании

Англо-русский экономический словарь > marketing
3 marketing mix

марк. комплекс маркетинга, маркетинг-микс (набор основных компонентов маркетингового воздействия, поддающихся контролю со стороны фирмы и используемых ею при продаже товара в стремлении вызвать желаемую ответную реакцию со стороны рынка; выделяют 4 основных компонента комплекса маркетинга: товар, цена, место распространения и методы стимулирования)

See:

adapted marketing mix, standardized marketing mix, trade marketing mix 1), four P's of marketing, megamarketing

* * *
маркетинговая смесь: анализ собственно продукции, цен, схемы распространения и рекламы в увязке с текущими рыночными условиями и рыночной позицией компании.
* * *

формула маркетинга

* * *

маркетинговый комплекс; структура маркетинга
. . Словарь экономических терминов .
* * *

Маркетинг

структура маркетинга

сочетание элементов маркетинга, отвечающее особенностям данного рынка

-----

Маркетинг

факторы маркетинга компании

контролируемые компанией факторы, которые могут повлиять на приобретение ее товаров потребителями.

Англо-русский экономический словарь > marketing mix
4 four Ps

four Ps S&M vier Elemente des Marketing-Mix (Produkt, Preis, Werbung, Kommunikation; product, price, promotion, Public Relations)

Englisch-Deutsch Fachwörterbuch der Wirtschaft > four Ps
5 four Ps

▷ marketing mix

The English-Ukrainian Dictionary > four Ps
6 marketing mix

марк. комплекс маркетингу; маркетинговий комплекс; формула маркетингу

комбінація чотирьох змінних факторів (variables), покладених в основу стратегії підприємства з метою задоволення споживачів (consumer) на цільовому ринку; ♦ комплекс маркетингу складається з продукту (product), ціни (price), просування (promotion) та розповсюдження (place) — факторів, які часто називають «чотири принципи маркетингу» (four principles of marketing) або «чотири р» маркетингу (four Ps)

═════════□═════════

to develop a marketing mix розробляти/розробити маркетинговий комплекс; to introduce a marketing mix запроваджувати/запровадити маркетинговий комплекс

marketing mix:: four Ps:: promotional quadrangle:: four principles of marketing; marketing mix ‡ A. four principles of marketing (386)

* * *

маркетинговий комплекс; структура маркетингу

The English-Ukrainian Dictionary > marketing mix
7 marketing mix

Mktg

the variety of integrated decisions made by a marketing manager to ensure successful marketing. These decisions are made in four key areas known as the 4 Ps of marketing —product, price, place, and promotion—and cover issues such as the type of product to be marketed, brand name, pricing, advertising, publicity, geographic coverage, retailing, and distribution.

The ultimate business dictionary > marketing mix
8 four principles of marketing

марк. чотири принципи маркетингу; чотири «р» маркетингу

▷ marketing mix

The English-Ukrainian Dictionary > four principles of marketing
9 four Ps

Comm. politiques de produit, de prix, de distribution et de communication [à la base du plan de marketing ou de marchéage]

English-French dictionary of law, politics, economics & finance > four Ps
10 four p’s

(product, price, place, promotion)

продукт, цена, место, продвижение - четыре составных программы маркетингового комплекса (см. marketing mix)

Англо-русский словарь по рекламе > four p’s
11 marketing’s “four Ps” (product, pricing, placement, promotion)

Общая лексика: "четыре П" в маркетинге (продукт, политика цен/затрат, позиционирование, продвижение)

Универсальный англо-русский словарь > marketing’s “four Ps” (product, pricing, placement, promotion)
12 point

point [pɔɪnt]

pointe ⇒ 1 (a) point ⇒ 1 (b), 1 (c), 1 (e), 1 (f),1(i)-(l), 1 (n), 1 (o) endroit ⇒ 1 (c) moment ⇒ 1 (d) essentiel ⇒ 1 (g) but ⇒ 1 (h) virgule ⇒ 1 (m) diriger ⇒ 2 (a) pointer ⇒ 2 (a) indiquer ⇒ 2 (b) montrer du doigt ⇒ 3 (a)

1 noun

(a) (tip → of sword, nail, pencil etc) pointe f;

∎ trim one end of the stick into a point taillez un des bouts de la branche en pointe;

∎ his beard ended in a neat point sa barbe était soigneusement taillée en pointe;

∎ draw a star with five points dessinez une étoile à cinq branches;

∎ a dog with white points un chien aux pattes et aux oreilles blanches;

∎ an eight-point stag un cerf huit cors;

∎ to dance on points faire des pointes;

∎ on (full) point (ballet dancer) sur la pointe;

∎ on demi-point (ballet dancer) sur la demi-pointe;

∎ not to put too fine a point on it… pour dire les choses clairement…

(b) (small dot) point m;

∎ a tiny point of light un minuscule point de lumière

(c) (specific place) point m, endroit m, lieu m;

∎ intersection point point m d'intersection;

∎ meeting point (sign) point rencontre;

∎ the runners have passed the halfway point les coureurs ont dépassé la mi-parcours;

∎ we're back to our point of departure or our starting point nous sommes revenus au ou à notre point de départ;

∎ the point where the accident occurred l'endroit où l'accident a eu lieu;

∎ at that point you'll see a church on the left à ce moment-là, vous verrez une église sur votre gauche;

∎ the terrorists claim they can strike at any point in the country les terroristes prétendent qu'ils peuvent frapper n'importe où dans le pays;

∎ the bus service to Dayton and points west le service de bus à destination de Dayton et des villes situées plus à l'ouest;

∎ points south of here get little rainfall les régions situées au sud d'ici n'ont pas une grande pluviosité

(d) (particular moment) moment m; (particular period) période f;

∎ the country is at a critical point in its development le pays traverse une période ou phase critique de son développement;

∎ we are at a critical point nous voici à un point critique;

∎ there comes a point when a decision has to be made il arrive un moment où il faut prendre une décision;

∎ when it comes to the point of actually doing it quand vient le moment de passer à l'acte;

∎ when it came to the point quand le moment critique est arrivé;

∎ at one point in the discussion à un moment de la discussion;

∎ at one point in my travels au cours de mes voyages;

∎ at one point, I thought the roof was going to cave in à un moment (donné), j'ai cru que le toit allait s'effondrer;

∎ at one point in the book à un moment donné dans le livre;

∎ at this point the phone rang c'est alors que le téléphone a sonné, à ce moment-là le téléphone a sonné;

∎ at that point, I was still undecided à ce moment-là, je n'avais pas encore pris de décision;

∎ at that point in China's history à ce moment précis de l'histoire de la Chine;

∎ it's too late by this point il est déjà trop tard à l'heure qu'il est;

∎ by that point, I was too tired to move j'étais alors tellement fatigué que je ne pouvais plus bouger

(e) (stage in development or process) point m;

∎ she had reached the point of wanting a divorce elle en était (arrivée) au point de vouloir divorcer;

∎ thank God we haven't reached that point! Dieu merci, nous n'en sommes pas (encore arrivés) là!;

∎ to reach the point of no return atteindre le point de non-retour;

∎ to be at the point of death être sur le point de mourir;

∎ the conflict has gone beyond the point where negotiations are possible le conflit a atteint le stade où toute négociation est impossible;

∎ the regime is on the point of collapse le régime est au bord de l'effondrement;

∎ I was on the point of admitting everything j'étais sur le point de tout avouer;

∎ she had worked to the point of exhaustion elle avait travaillé jusqu'à l'épuisement;

∎ he was jealous to the point of madness sa jalousie confinait à la folie;

∎ he stuffed himself to the point of being sick il s'est gavé à en être malade

(f) (for discussion or debate) point m;

∎ a seven-point memorandum un mémorandum en sept points;

∎ let's go on to the next point passons à la question suivante ou au point suivant;

∎ on this point we disagree sur ce point nous ne sommes pas d'accord;

∎ I want to emphasize this point je voudrais insister sur ce point;

∎ are there any points I haven't covered? y a-t-il des questions que je n'ai pas abordées?;

∎ to make or to raise a point faire une remarque;

∎ to make the point that… faire remarquer que… + indicative;

∎ my point or the point I'm making is that… là où je veux en venir c'est que…;

∎ all right, you've made your point! d'accord, on a compris!;

∎ the points raised in her article les points qu'elle soulève dans son article;

∎ the main points to keep in mind les principaux points à garder à l'esprit;

∎ let me illustrate my point laissez-moi illustrer mon propos;

∎ to prove his point he showed us a photo pour prouver ses affirmations, il nous a montré une photo;

∎ I see or take your point je vois ce que vous voulez dire ou où vous voulez en venir;

∎ point taken! c'est juste!;

∎ he may not be home - you've got a point there! il n'est peut-être pas chez lui - ça c'est vrai!;

∎ the fact that he went to the police is a point in his favour/a point against him le fait qu'il soit allé à la police est un bon/mauvais point pour lui;

∎ I corrected her on a point of grammar je l'ai corrigée sur un point de grammaire;

∎ she was disqualified on a technical point elle a été disqualifiée pour ou sur une faute technique;

∎ to make a point of doing sth tenir à faire qch;

∎ he made a point of speaking to her il a tenu à lui adresser la parole;

∎ kindly make a point of remembering next time faites-moi le plaisir de ne pas oublier la prochaine fois

(g) (essential part, heart → of argument, explanation) essentiel m; (conclusion → of joke) chute f;

∎ I get the point je comprends, je vois;

∎ the point is (that) we're overloaded with work le fait est que nous sommes débordés de travail;

∎ we're getting off or away from the point nous nous éloignons ou écartons du sujet;

∎ that's the (whole) point! (that's the problem) c'est là (tout) le problème!; (that's the aim) c'est ça, le but!;

∎ that's not the point! là n'est pas la question!;

∎ the money is/your feelings are beside the point l'argent n'a/vos sentiments n'ont rien à voir là-dedans;

∎ get or come to the point! dites ce que vous avez à dire!, ne tournez pas autour du pot!;

∎ I'll come straight to the point je serai bref;

∎ to keep to the point ne pas s'écarter du sujet

(h) (purpose) but m; (meaning, use) sens m, intérêt m;

∎ the point of the game is to get rid of all your cards le but du jeu est de se débarrasser de toutes ses cartes;

∎ there's no point in asking him now ça ne sert à rien ou ce n'est pas la peine de le lui demander maintenant;

∎ what's the point of all this? à quoi ça sert tout ça?;

∎ I don't see the point (of re-doing it) je ne vois pas l'intérêt (de le refaire);

∎ oh, what's the point anyway! oh, et puis à quoi bon, après tout!

(i) (feature, characteristic) point m;

∎ the boss has his good points le patron a ses bons côtés;

∎ it's my weak/strong point c'est mon point faible/fort;

∎ her strong point is her sense of humour son point fort, c'est son sens de l'humour;

∎ tact has never been one of your strong points la délicatesse n'a jamais été ton fort

(j) (unit → in scoring, measuring) point m; Marketing (→ on customer loyalty card) point m;

∎ the Dow Jones index is up/down two points l'indice Dow Jones a augmenté/baissé de deux points;

∎ who scored the winning point? qui a marqué le point gagnant?;

∎ an ace is worth 4 points un as vaut 4 points;

∎ to win/to lead on points (in boxing) gagner/mener aux points;

∎ American familiar to make points with sb (find favour with) faire bonne impression à qn^□ ;

∎ School merit points bons points mpl;

∎ points competition (in cycling) classement m par points

(k) (on compass) point m;

∎ the four points of the compass les quatre points mpl cardinaux;

∎ the 32 points of the compass les 32 points mpl de la rose des vents;

∎ to alter course 16 points venir de 16 quarts;

∎ our people were scattered to all points of the compass notre peuple s'est retrouvé éparpillé aux quatre coins du monde

(l) Geometry point m;

∎ a straight line between two points une droite reliant deux points

(m) (in decimals) virgule f;

∎ five point one cinq virgule un

(n) (punctuation mark) point m;

∎ three or ellipsis points points mpl de suspension

(o) Typography & Computing (measurement) point m;

∎ 6-point type caractères mpl de 6 points

(p) Geography (promontory) pointe f, promontoire m

(q) Cars vis f platinée

(r) British Electricity (socket)

∎ (power) point prise f (de courant);

∎ eight-point distributor (in engine) distributeur m (d'allumage) à huit plots

(s) British Railways

∎ points aiguillage m

(t) (on backgammon board) flèche f, pointe f

(u) Heraldry point m

2 transitive verb

(a) (direct, aim → vehicle) diriger; (→ flashlight, hose) pointer, braquer; (→ finger) pointer, tendre; (→ telescope) diriger, braquer;

∎ to point one's finger at sb/sth montrer qn/qch du doigt;

∎ he pointed his finger accusingly at Gus il pointa un doigt accusateur vers Gus, il montra ou désigna Gus d'un doigt accusateur;

∎ to point a gun at sb braquer une arme sur qn;

∎ he pointed the rifle/the camera at me il braqua le fusil/l'appareil photo sur moi;

∎ she pointed the truck towards the garage elle tourna le camion vers le garage;

∎ he pointed the boat out to sea il a mis le cap vers le large;

∎ if anybody shows up, just point them in my direction si quelqu'un arrive, tu n'as qu'à me l'envoyer;

∎ just point me in the right direction dites-moi simplement quelle direction je dois prendre;

∎ just point him to the nearest bar tu n'as qu'à lui indiquer le chemin du bar le plus proche

(b) (indicate)

∎ to point the way indiquer la direction ou le chemin; figurative montrer le chemin, indiquer la direction à suivre;

∎ he pointed the way to future success il a montré le chemin de la réussite;

∎ her research points the way to a better understanding of the phenomenon ses recherches vont permettre une meilleure compréhension du phénomène;

∎ they point the way (in) which reform must go ils indiquent la direction dans laquelle les réformes doivent aller

(c) (in dance)

∎ to point one's toes tendre le pied

(d) Building industry (wall, building) jointoyer

(e) (sharpen → stick, pencil) tailler

(f) Linguistics mettre des signes diacritiques à

3 intransitive verb

(a) (person)

∎ to point at or to or towards sth montrer qch du doigt;

∎ she pointed left elle fit un signe vers la gauche;

∎ he pointed back down the corridor il fit un signe vers le fond du couloir;

∎ he pointed at or to me with his pencil il pointa son crayon vers moi;

∎ he was pointing at me son doigt était pointé vers moi;

∎ it's rude to point ce n'est pas poli de montrer du doigt

(b) (road sign, needle on dial)

∎ the signpost points up the hill le panneau est tourné vers le haut de la colline;

∎ a compass needle always points north l'aiguille d'une boussole indique toujours le nord;

∎ the weather vane is pointing north la girouette est orientée au nord;

∎ when the big hand points to twelve quand la grande aiguille est sur le douze

(c) (be directed, face → gun, camera) être braqué; (→ vehicle) être dirigé, être tourné;

∎ hold the gun with the barrel pointing downwards tenez le canon de l'arme pointé vers le bas;

∎ the rifle/the camera was pointing straight at me la carabine/la caméra était braquée sur moi;

∎ point your flashlight over there éclaire là-bas;

∎ insert the disk with the arrow pointing right insérez la disquette, la flèche pointée ou pointant vers la droite;

∎ the aerial should be pointing in the direction of the transmitter l'antenne devrait être tournée dans la direction de ou tournée vers l'émetteur;

∎ he walks with his feet pointing outwards il marche les pieds en dehors

(d) (dog) tomber en arrêt

4 at this point in time adverb

pour l'instant;

∎ no more details are available at this point in time pour l'instant, nous ne disposons pas d'autres détails

5 in point of fact adverb

en fait, à vrai dire

6 to the point adjective

pertinent

7 up to a point adverb

jusqu'à un certain point;

∎ did the strategy succeed? - up to a point est-ce que la stratégie a réussi? - dans une certaine mesure;

∎ productivity can be increased up to a point la productivité peut être augmentée jusqu'à un certain point;

∎ she can be persuaded, but only up to a point il est possible de la convaincre, mais seulement jusqu'à un certain point

►► Marketing point of delivery lieu m de livraison;

British point duty (of police officer, traffic warden) service m de la circulation;

∎ to be on point duty diriger la circulation;

point guard (in basketball) meneur(euse) m,f;

point of intersection point m d'intersection;

British Railways point lever levier m d'aiguille;

point of order point m de procédure;

∎ he rose on a point of order il a demandé la parole pour soulever un point de procédure;

American point man (in the forefront) précurseur m;

Computing point of presence point m de présence, point m d'accès;

Marketing point of purchase lieu m d'achat, lieu m de vente;

point of reference point m de référence;

Marketing point of sale lieu m de vente, point m de vente;

∎ at the point of sale sur le lieu de vente;

point shoes (for ballet) (chaussons mpl à) pointes fpl;

Typography & Computing point size corps m;

point source source f ponctuelle;

point of view Television & Cinema angle m du regard; (opinion) point m de vue, opinion f;

∎ from my point of view, it doesn't make much difference en ce qui me concerne, ça ne change pas grand-chose;

∎ to consider sth from all points of view considérer qch sous tous ses aspects;

point work (of ballet dancer) pointes fpl

➲ point off separable transitive verb

Mathematics (decimals) séparer par une virgule

➲ point out separable transitive verb

(a) (indicate) indiquer, montrer;

∎ I'll point the church out to you as we go by je vous montrerai ou vous indiquerai l'église quand nous passerons devant

(b) (mention, call attention to → error) signaler; (→ fact) faire remarquer;

∎ she pointed out several mistakes to us elle nous a signalé plusieurs erreurs, elle a attiré notre attention sur plusieurs erreurs;

∎ I'd like to point out that it was my idea in the first place je vous ferai remarquer que l'idée est de moi;

∎ might I point out that…? permettez-moi de vous faire observer ou remarquer que…;

∎ he pointed out that two people were missing il fit remarquer qu'il manquait deux personnes

➲ point to inseparable transitive verb

(a) (signify, denote) signifier, indiquer; (foreshadow) indiquer, annoncer;

∎ the facts point to only one conclusion les faits ne permettent qu'une seule conclusion;

∎ all the evidence points to him toutes les preuves indiquent que c'est lui;

∎ everything points to CIA involvement tout indique que la CIA est impliquée

(b) (call attention to) attirer l'attention sur;

∎ ecologists point to the destruction of forest land les écologistes attirent notre attention sur la destruction des forêts;

∎ they proudly point to the government's record ils invoquent avec fierté le bilan du gouvernement

➲ point up separable transitive verb

(of person, report) souligner, mettre l'accent sur; (of event) faire ressortir;

∎ his account points up the irony of the defeat son exposé met l'accent sur l'ironie de la défaite;

∎ the accident points up the need for closer cooperation l'accident fait ressortir le besoin d'une coopération plus étroite

Un panorama unique de l'anglais et du français > point
13 P

noun

the four Ps les quatre P, le marketing mix

The Marketing Mix may effectively be described and analysed on the basis of the Four Ps. These are: PRODUCT PRICE PLACE PROMOTION.

English-French business dictionary > P
14 system

1) система || системный

2) вычислительная система

3) вчт операционная система; программа-супервизор

4) система уравнений

5) вчт большая программа

6) метод; способ; алгоритм

•

system halted — "система остановлена" ( экранное сообщение об остановке компьютера при наличии серьёзной ошибки)

- system for event evaluation and review

- system for interactive design

- system of demand equations

- system of units

- system on glass

- 2-2-4 system

- 4-2-4 system

- 4-4-4 system

- absolutely centralized computer system

- access control list system

- accounting system

- Accutrack 400 system

- action logic system

- action-translation system

- active array antenna system

- active night-vision system

- activity-based costing system

- adaptive control system

- adaptive neuro-fuzzy inference system

- ADE system

- adjoint system

- aerial system

- aerospace support system

- AEW system

- AGS system

- airborne early-warning system

- airborne warning and control system

- airborne weather radar system

- aircraft collision avoidance system

- airfield communication system

- air-traffic control system

- air-traffic control radar-beacon system

- airways environmental radar information system

- alignment-and-exposure system

- all-weather guidance system

- all-weather landing system

- alpha system

- alpha reinforcement system

- alternation-product block-cipher system

- analog protection system

- Andrew file system

- antenna-ground system

- antishock system

- antiskip system

- applet file system

- application control and management system

- application development system

- Armstrong frequency-modulation system

- ASR system

- asymmetric cryptographic system

- asynchronous address communication system

- asynchronous-multiplex system

- ATC system

- attached processor system

- attended system

- A-type Dolby system

- A-type professional Dolby system

- audio system

- audio noise-reduction Dolby system

- audiovisual system

- author system

- authoring system

- automated design engineering system

- automated vision system

- automatic coding system

- automatic computer-controlled electronic scanning system

- automatic control system

- automatic data processing system

- automatic degaussing system

- automatic degaussing control system

- automatic digital encoding system

- automatic gain stabilization system

- automatic intercept system

- automatic noise-reduction system

- automatic program search system

- automatic programmable logic array synthesis system

- automatic radio direction-finding system

- automatic speech-recognition system

- automatic stabilization and control system

- automatic tape calibration system

- automatic-telephone system

- automatic test system

- automatic tuning system

- automatic vacuum deposition system

- automobile navigation system

- autonomous system

- avionics system

- aware system

- balance-line system

- ballistic-missile early-warning system

- band-limited system

- bandwidth compression system

- BAR system

- bare-bones system

- base station system

- baseband radar system

- basic input/output system

- batch-processing system

- Batten system

- BCF system

- beam-current feedback system

- beam-forming system

- beam-guidance system

- beam-rider control system

- beep-only system

- beep-plus-voice system

- billing system

- binary system

- binary number system

- bit-serial system

- blind approach beacon system

- bridge duplex system

- broadcast television system

- B-type Dolby system

- B-type simplified Dolby system

- building-block CAD system

- built-in expert system

- bus system

- business information system

- cable distribution system

- cable modem termination system

- CACE system

- CAD system

- CADIC system

- CAE system

- call queuing system

- calorimeter system

- carrier system

- carrier-communication system

- carrier-telegraph system

- case-based expert system

- CATV system

- CD-4 system

- celestial coordinate system

- celestial guidance system

- cellular radio system

- central-battery system

- central-control system

- central nervous system

- centralized automatic trouble-location system

- centralized computer system

- CF system

- CGS system

- CGS electromagnetic system

- CGS electrostatic system

- chaff communication system

- Chain Home radar system

- chain rdr system

- chaotic system

- chirp radar system

- CH radar system

- ciphertext autokey system

- Civis system

- classifier system

- closed bus system

- closed-circuit television system

- closed-cycle control system

- closed-loop control system

- closed-loop servo system

- cloud and collision warning system

- clutter rejection system

- CMY system

- CMYK system

- coarse-fine system

- code addressed system

- coherent carriers system

- coherent spread-spectrum system

- collision avoidance system

- color management system

- COM system

- command system

- command and control system

- command-driven system

- command guidance system

- command-line operating system

- common system

- common carrier system

- common Internet file system

- common timing system

- communication system

- communications and tracking system

- communications switching system

- community antenna television system

- compact-disk file system

- compatible color television system

- compatible single-sideband system

- compatible stereo system

- compatible stereo-quadraphonic record system

- compatible time-sharing system

- complete residue system

- complex system

- composite guidance system

- compound interferometer system

- computer system

- computer-aided control engineering system

- computer-aided design and test system

- computer-aided engineering system

- computer-aided IC design system

- computer-aided retrieval system

- computer-aided voice wiring system

- computer-assisted radar display system

- computer-augmented oscilloscope system

- computer-based expert system

- computer-based photoelectric-counting system

- computer-controlled system

- computer-controlled electron-beam system

- computer-controlled recording system

- computer output microfilm system

- computer process control system

- computer vision system

- computing system

- configurable system

- configurable business system

- connected-speech recognition system

- connectionist system

- conservative system

- constant-frequency variable-dot system

- content scrambling system

- continuous presence system

- continuous-wave tracking system

- control system

- conversational system

- conversational program system

- Cook system

- cooling system

- cooperative system

- coordinate system

- copy generation management system

- correlated orientation tracking and range system

- correlation tracking system

- correlation tracking and triangulation system

- cotar system

- cotat system

- countermeasure system

- CPsystem

- crossband system

- crossbar system

- cross-development system

- crossed-coincident microphone system

- cryptographic system

- crystal system

- CSR system

- C-type Dolby system

- cubic crystal system

- current awareness system

- customer information control system

- data system

- data-acquisition system

- data-banking system

- database management system

- database management system for workgroups

- data-collection system

- data collection and reduction system

- data communication system

- data-compression system

- data-gathering system

- data-handling system

- data management system

- data-processing system

- data reduction system

- data-retrieval system

- data-transmission system

- dc diode sputtering system

- dc self-synchronous system

- dc triode sputter deposition system

- DDC system

- decentralized computer system

- decimal system

- decimal number system

- decision support system

- dedicated system

- deep submicron system

- defense message system

- descriptor-based protection system

- DEW system

- df antenna system

- diagnostic information system

- dial telephone switching system

- differential duplex system

- differential global positioning system

- Diffie-Hellman system

- digital system

- digital access and cross-connect system

- digital cellular system

- digital cellular system 1800 MHz

- digital data-handling system

- digital link management system

- digital private network signaling system

- Digital Research disk operating system

- digital switching system

- digital television system

- digital voice communication system

- direct-challenge system

- direct-dialing telephone system

- direct-digital control system

- direct-feedback system

- direct program search system

- direction-finder antenna system

- directory assistance system

- direct-sequence system

- direct-spread system

- disaster tolerant disk system

- discrete-address beacon system

- discrete-addressed beacon system

- discrete dynamic system

- discrete-parameter system

- discrete sound system

- discriminating-call system

- discriminating-ring system

- disk operating system

- disperse system

- display system

- dissipative system

- distant early-warning system

- distributed system

- distributed control system

- distributed data base management system

- distributed file system

- distributed information processing system

- distributed-parameter system

- distributed-processing system

- distributed software system

- document preparation system

- document viewing system

- Dolby system

- Dolby A system

- Dolby AC-3 system

- Dolby B system

- Dolby C system

- Dolby Digital system

- Dolby Headroom Extension Pro system

- Dolby HX Pro system

- Dolby Noise Reduction system

- Dolby NR system

- Dolby S system

- Dolby Spectral system

- Dolby Surround system

- Dolby Surround Pro-Logic system

- domain name system

- domestic satellite communication system

- Doppler inertial system

- dot-sequential system

- dot-sequential color-television system

- double capstan system

- dp system

- DS system

- dual fail-safe system

- duplex system

- duplicated system

- dynamic system

- early-warning system

- Earth-satellite-Earth communication system

- Edison power distribution system

- educational expert system

- effective technical and human implementation of computer-based systems

- eight-track cartridge system

- electromechanically driven projection system

- electron beam deflection system

- electron-beam exposure system

- electronic countermeasures system

- electronic data-processing system

- electronic document management system

- electronic funds transfer system

- electronic guidance system

- electronic identification system

- electronic mail system

- electronic meeting system

- electronic performance support system

- electronic-scanning system

- electronic scanning radar system

- electronic switching system

- electronic tracking system

- electron-optical system

- electrooptic light-modulation system

- e-mail system

- embedded system

- emergent system

- end system

- enhanced digital access communications system

- enhanced total access communication system

- enterprise system

- enterprise network management system

- entry-level system

- EOLM system

- equatorial satellite communication system

- equatorial-orbit satellite communication system

- equilibrium system

- equivalent four-wire system

- error-correcting reinforcement system

- error-correcting telegraph system

- error-detecting and feedback system

- European communications satellite system

- European fixed service satellite system

- European radio messaging system

- Eurovision system

- evolutionary stable system

- executive system

- executive information system

- expert system

- extended file system-2

- extra bass system

- extraterrestrial reconnaissance system

- Fabry-Perot mirror system

- facsimile system

- fail-safe system

- fail-soft system

- failure resistant disk system

- failure tolerant disk system

- FAT16 file system

- FAT32 file system

- fault resilient system

- FDM system

- FEC system

- federated system

- feed system

- feedback-control system

- feed-forward system

- fiber-optics system

- fiber optics transmission system

- field system

- field-sequential system

- field-sequential color television system

- field skip system

- file system

- file-control system

- file-oriented system

- film-based projection system

- financial expert system

- first generation wireless system

- fixed-point system

- fixer system

- flat file system

- flexible manufacturing system

- floating-point system

- forced-air cooling system

- forward error control system

- forward-loop system

- four-channel sound system

- four-level system

- fractal information system

- frame-alignment system

- freeway surveillance and control system

- frequency-carrier system

- frequency-division multiplex system

- frequency-hopping system

- frequency-reuse satellite system

- fuel-cell system

- full field system

- future public land mobile telephone system

- fuzzy system

- fuzzy control system

- fuzzy expert system

- fuzzy logic expert system

- 3Gwireless system

- gamma system

- gamma reinforcement system

- gate-array CAD system

- Gauss system

- generalized information system

- general-purpose display system

- geographical information system

- geolocation system

- Giorgi system

- global system

- global system for mobile communication

- global communication system

- global navigation satellite system

- global positioning system

- global telecommunication system

- global time-synchronization system

- graphical kernel system

- ground system

- ground-based scanning antenna system

- ground-control system

- ground-controlled approach system

- ground electrooptical deep-space surveillance system

- ground guidance system

- ground information processing system

- ground instrumentation system

- ground proximity warning system

- group decision support system

- group support system

- guidance system

- H-system

- h-system

- Hamiltonian system

- hard system

- hardware system

- Hartree system

- heat-seeking system

- helium refrigeration system

- heterogeneous agent system

- heuristic-based expert system

- hexagonal crystal system

- hierarchical database management system

- hierarchical file system

- hierarchical recognition system

- high-accuracy data transmission system

- high-density modem system

- high performance file system

- highway system

- HLS system

- holographic ice surveying system

- holographic recording and readout system

- home audio system

- homer system

- homing system

- horn-lens system

- host-based system

- HSB system

- HSV system

- hung system

- hybrid computer system

- hydrogen-air/lead battery hybrid system

- hyperbolic guidance system

- hyperbolic navigation system

- hyperbolic radar system

- hypertext authoring systems

- identification system

- image-forming system

- image information system

- image-processing system

- independent system

- inertial system

- inertial control system

- inertial instrument system

- inertial navigation system

- inertial space reference system

- infinite-dimensional system

- infinitely-fast control system

- information system

- information and control system

- information exchange system

- information-feedback system

- information management system

- information-retrieval system

- infrared heat-seeking system

- infrared search track system

- input/output control system

- inquiry and communications system

- installable file system

- instant program locating system

- instrument-landing system

- insulation system

- integrated antenna system

- intelligence system

- intelligent knowledge-base system

- interactive system

- interactive application system

- interactive design system

- interactive graphics system

- interactive pattern analysis and classification system

- interactive software system

- interactive voice system

- intercarrier sound system

- inter-city telecommunications system

- intercommunication system

- interconnection system

- interference position monitoring system

- intermediate system

- intermediate system to intermediate system

- intermittent control system

- internetwork operating system

- inter-organization system

- interphone system

- interplanetary radar system

- interpretating system

- interrupt system

- Intervision system

- intranet-extranet system

- intrusion detection system

- inverted spin system

- ionoscatter system

- isolated-word recognition system

- isometric crystal system

- isotropic system

- iterated function system

- iterative product-cipher system

- Japanese cellular system

- Java operation system

- J-carrier system

- job entry system

- joint surveillance system

- joint tactical information distribution system

- Ksystem

- K-carrier system

- keyboard-to-disk system

- keyboard-to-tape system

- knowledge system

- knowledge base system

- knowledge-based system

- knowledge-based decision support system

- knowledge-based management system

- Kolmogorov system

- Lsystem

- L*a*b* system

- laminar navigation anticollision system

- laminar air navigation anticollision system

- land mobile radio system

- laser communication system

- laser-deflection system

- laser inertial navigation system

- laser tracking system

- lasing system

- L-carrier system

- LCH system

- learning control system

- left-handed system

- left-handed coordinate system

- legacy system

- lenticular-screen projection system

- life support system

- lightning protective system

- lightwave system

- Lindenmayer system

- linear system

- linear-classifier system

- linear feedback control system

- line-of-sight system

- line-sequential system

- line-sequential color television system

- lithography system

- local area augmentation system

- local battery system

- logical input/output control system

- log-structured file system

- long base-line system

- longitudinal video recording system

- long-range-accuracy radio system

- long-range search system

- Lorenz instrumental landing system

- Lotka-Volterra system

- lossless system

- lossy system

- loudspeaker system

- low-altitude detection system

- lumped-parameter system

- LVR system

- Macintosh file system

- MADA system

- maglev system

- magnetic-levitation system

- mail abuse prevention system

- major-deflection electromagnetic system

- malfunction detection system

- management information system

- management intellectual system

- man-computer system

- man-machine system

- man-machine control system

- manned control system

- manufacturing execution system

- many-level system

- many-energy-level system

- many-particle system

- marketing information system

- maser communication system

- Massachusetts general hospital utility multiprogramming system

- mass-storage system

- master/slave computer system

- matrix sound system

- mature system

- mechanical display system

- mechanical television system

- medical expert system

- message-composition system

- message handling system

- message-rate system

- message-switched communication system

- meta class system

- meta-information system

- metallization system

- meteor-burst communication system

- meteor-scatter-system

- metric system

- microcomputer system

- microcomputer-development system

- microelectromechanical system

- microelectronic system

- microprocessor-based spatial-locating system

- microprocessor-controlled system

- microprocessor delay system

- microprocessor development system

- Microsoft disk operating system

- microwave-beam power-transfer system

- microwave-hologram recording system

- microwave landing system

- microwave relay system

- middle-side system

- military expert system

- military information system

- MIMO system

- minicomputer system

- MKS system

- MKS rationalized system

- mobile telephone system

- mode-converting system

- model-based expert system

- model reference adaptive system

- modular system

- modular breadboarding system

- monitor system

- monoclinic crystal system

- monopulse tracking system

- M-S stereo system

- multi-address asynchronous communication system

- multiagent computer system

- multichannel microwave distribution system

- multicomputer system

- multienergy-level system

- multiline digital voice-response system

- multimedia authoring systems

- multiple-access discrete-address system

- multiple-input multiple-output system

- multiple-processor system

- multiple user system

- multiplex system

- multiplexed information and computing system

- multiplicative array antenna system

- multipoint video distribution system

- multipole system

- multiprocessing system

- multiprocessor system

- multitarget sputtering system

- multitrack recording system

- multiuser system

- multivariable system

- Munsell system

- mutual broadcasting system

- national information processing system

- naval communications system

- navigation system

- near-eye system

- near instantaneous companding system

- nearest-neighbor classifier system

- negative reinforcement system

- neomorphic system

- NetWare management system

- network administration system

- network basic input/output system

- network computing system

- network control system

- network data base management system

- network file system

- network operating system

- neuro-fuzzy system

- new technology file system

- nodal switching system

- noise-reducing antenna system

- noise-reduction system

- non-attended system

- non-equilibrium system

- nonlinear system

- nonlinear feedback control system

- nonredundant system

- nonrepairable system

- nonstop system

- NT file system

- number system

- numeral system

- numerical control system

- object-oriented data base management system

- office information system

- off-line system

- OLCA system

- OLCD system

- omnidirectional speaker system

- on-demand system

- on-line system

- on-line circuit-analysis system

- on-line circuit-design system

- on-line computer system

- online fault-tolerant system

- on-line processing system

- on-off system

- on-off telegraph system

- open system

- open bus system

- open-loop system

- open-tube system

- operating system

- operation system

- operational support system

- operator services system

- optical communication system

- optical data-processing system

- optical detection and ranging system

- optical disk recording system

- optical-fiber transmission system

- optical-radar system

- optical recognition system

- optical tracking system

- optical TV communication system

- optimizing control system

- optoelectronic system

- organic system

- organizational decision support system

- orthorhombic crystal system

- p-system

- PA system

- packaged system

- packetized automatic routing integrated system

- packet-switched data transmission system

- pagemaster system

- pager-phone system

- paging system

- parallel-redundant system

- parallel software system

- parametric system

- partitioned-type memory-allocation system

- passive homing system

- passive tracking system

- pattern matching system

- pattern recognition system

- peak-holdings system

- peek-a-boo system

- peripheral-oriented microcomputer system

- personal call system

- personal computer system

- personal computer disk operating system

- personal data system

- personal handy-phone system

- personal locator system

- phased-array warning system

- phase-locked system

- phase-locked loop system

- Philips DNL system

- Philips dynamic noise-limiter system

- phonetic system

- phonocard system

- photoelectric-guidance system

- photographic projection system

- photomasking system

- photovoltaic power system

- picture coding system

- picture quality system

- pilot system

- plane parallel Fabry-Perot system

- plant automation communications system

- plasma-deposition system

- PLL system

- plug-in modular system

- portable life support system

- position control system

- positive reinforcement system

- power system

- predictive system

- predictive expert system

- priority system

- privacy system

- processing system

- production system

- production expert system

- production inventory control system

- program development system

- programmable system

- programmable airline reservation system

- projection cathode-ray tube system

- projection display system

- property management system

- pseudoquadraphony system

- pseudorandom coded system

- public-address system

- public-address reinforcement system

- public expert system

- public-key system

- public-key cryptographic system

- public telephone system

- pulsed Doppler system

- pulsed FM system

- pulse-modulation system

- QS matrix system

- quadraphonic sound system

- quadruple-diversity system

- quasi-linear feedback control system

- queuing system

- quick fax system

- RADA system

- radar augmentation system

- radar braking system

- radar cross-section instrumentation system

- radar guidance system

- radar identification system

- radar imaging system

- radio command system

- radiocommunication system

- radio data system

- radio-guidance system

- radio-inertial-guidance system

- radionavigation system

- radio-relay system

- radiosonde-radio-wind system

- random-access discrete-address system

- range rate tracking system

- range tracking system

- ranging system

- rapid-scan system

- rationalized system of equations

- readout system

- real-time system

- real-time data system

- real-time expert system

- real-time multi-platform UNIX operating system

- real-time operating system

- Rebecca-Eureka system

- receiver lockout system

- recognition system

- reconfigurable system

- recording system

- recursive system

- redundant system

- reel-to-reel tape transport system

- regulating system

- reinforcement system

- relational data base management system

- relay system

- reliability index system

- remote system

- remote concentrating system

- remote file system

- remote semiconcentrating system

- remote sensing system

- reorder point system

- reorder time system

- repairable system

- reproducing system

- rerecording system

- response-controlled reinforcement system

- restorable system

- restricted connected-speech recognition system

- retrieval system

- RF sputtering system

- RGB system

- rhombohedral crystal system

- rho-theta system

- right-handed system

- right-handed coordinate system

- robot system

- robotics system

- rod memory system

- rotating coordinate system

- rule-based expert system

- run-time system

- sampled-data system

- sampling system

- satellite business system

- satellite communications system

- satellite data transmission system

- satellite multiple-access communication system

- satellite radio system

- satellite-switched multiple-access system

- scanning-projection system

- schlieren system

- scientific expert system

- Scophony television system

- searchless identification system

- second generation wireless system

- secrecy system

- secret-key cryptographic system

- self-adaptive system

- self-adjusting system

- self-contained system

- self-guidance system

- self-organizing system

- self-organizing control system

- self-organizing multiple-access discrete-address system

- self-oscillatory system

- self-structuring system

- self-test system

- self-testing system

- selsyn system

- semiactive-homing system

- semiautomatic telephone system

- sequential software system

- serial copy management system

- serial copying management system

- service provisioning system

- servo system

- ship's inertial marine navigational system

- ship's self-contained navigation system

- short-range air navigation system

- short-range Doppler system

- SI system

- signaling system

- simultaneous system

- simultaneous TV system

- single-degree-of-freedom system

- single-input single-output system

- single-sideband system

- single-track magnetic system

- singular equation system

- SISO system

- SOC system

- socio-technical system

- soft system

- soft eject system

- software system

- solar system

- sound-recording system

- sound-reinforcement system

- sound-reproducing system

- space-communication system

- space detection and tracking system

- space-variant pattern-recognition system

- speaker system

- speaker-adaptive system

- speaker-dependent system

- speaker-independent system

- speaker-recognition system

- speaker verification system

- speech-enhancement system

- speech input/output system

- speech processing system

- speech-recognition system

- speech understanding system

- spin system

- spinodal system

- split-screen system

- split-speaker system

- spread-spectrum system

- SQ matrix system

- stand-alone system

- stand-alone expert system

- stand-alone graphics system

- standard electronics assembly system

- standby power system

- standing-wave system

- stand-off target acquisition system

- star system

- start-stop system

- static system

- static ripple imaging system

- stationary-wave system

- step-and-repeat system

- step-by-step system

- stereo microphone system

- stereo sound system

- sticks layout system

- stimulus-controlled reinforcement system

- stochastic system

- storage and retrieval system

- stored-program electronic-switching system

- strapping system

- Strowger system

- structured cabling system

- structured design system

- structured software system

- structured wiring system

- submarine-cable system

- subscriber carrier system

- super anti-modulation tape system

- superconductor energy-storage system

- super video home system

- supervisory control system

- switched access system

- symbol system

- symbolic system

- symbolic interactive design system

- symmetric cryptographic system

- synchro system

- synchronous data link control system

- tactical air navigation system

- tactical communication system

- talking Rebecca-Eureka system

- tape auto-stop system

- tape operating system

- tape-transport system

- TDM system

- telecine system

- telecommunication system

- telemetering system

- telemetry system

- telemetry data processing system

- telemetry information system

- telephone system

- telephone-answering system

- telephone intercommunication system

- telephone video system

- teleprocessing system

- Teleran system

- teletypewriter switching system

- television identification system

- television relay system

- tetragonal crystal system

- text system

- thermal imaging system

- third generation wireless system

- three-phase four-wire system

- three-way speaker system

- time-division multiplex system

- time-frequency collision avoidance system

- time-invariant system

- time reference system

- time-sharing system

- time-varying system

- total access communication system

- touch system

- tracking system

- traffic-alert and collision avoidance system

- traffic control and surveillance system

- traffic control signal system

- trainable system

- trajectory-measuring system

- transaction processing system

- transcontinental communication system

- transform adaptable-processing system

- transmission system

- transmitter-receiver system

- transputer system

- triclinic crystal system

- trigger-starting system

- trigonal crystal system

- triple interlace system

- triplex system

- troposcatter system

- tropospheric radio system

- trunk -system

- tse system

- turntable drive system

- turnkey system

- two-channel sound system

- two-coordinate scanning system

- two-field interlace system

- two-phase five-wire system

- two-phase four-wire system

- two-phase three-wire system

- two-turntable quick-start system

- two-way system

- type system

- UCSD p-system

- unattended system

- underdetermined system

- underwater viewing system

- ungrounded system

- uniplexed information and computing system

- uniprocessor system

- universal battery system

- universal mobile telecommunication system

- universal serial bus system

- unmanned system

- unrestorable system

- USB system

- value system

- variable-structure system

- V-beam system

- vehicle control system

- vehicular disk reproduction system

- very early warning system

- vibrating system

- video cassette recording system

- video editing system

- video-encoding system

- videofile television record storage system

- video home system

- Videotex system

- virtual key cryptographic system

- virtual memory system

- vision system

- visual communication system

- voice/data system

- voice-frequency telegraph system

- voice operating system

- voice recognition system

- voice-response system

- wafer imaging system

- waiting system

- wave-propagating system

- Web network file system

- wide area augmentation system

- wired broadcasting system

- Wollaston-prism digital light-deflector system

- word processing system

- word recognition system

- word-serial system

- writing system

- X-window system

- x-y-z coordinate system

- system Y-

- y-system

- YIQ system

- YUV system

- Δ-system

English-Russian electronics dictionary > system
15 channel of distribution

марк. канал збуту; канал розподілу

організована мережа представників та підприємств, через яку збувається продукт (product), починаючи з виробника (manufacturer:: producer) та через посередника в особі гуртівника (wholesaler) або роздрібника (retailer) до самого споживача (consumer); ♦ кількість посередників, які беруть участь у купівлі-продажу продукту, залежить від способу його просування через канал збуту; у випадку, коли збут відбувається безпосередньо, напр. продаж квітів споживачу, продукт просувається через двоетапний канал, тобто задіяні лише садівник квітів та споживач; коли виробник черевиків збуває свій продукт через гуртівника, який збуває його через роздрібника, а останній продає споживачеві, то черевики мають чотириетапний канал збуту

═════════■═════════

international channel of distribution міжнародний канал збуту

channel of distribution:: distribution channel:: marketing channel:: trade channel; channel of distribution ‡ C. four principles of marketing (386)

▹▹ marketing mix

The English-Ukrainian Dictionary > channel of distribution
16 end

end [end]

bout ⇒ 1 (a), 1 (e) fin ⇒ 1 (c), 1 (d) but ⇒ 1 (d) mort ⇒ 1 (f) terminer ⇒ 3 se terminer ⇒ 4

1 noun

(a) (furthermost part, tip, edge) bout m, extrémité f;

∎ at the end of the garden au bout ou fond du jardin;

∎ it's at the other end of town c'est à l'autre bout de la ville;

∎ at the northern end of the park/town/lake à l'extrémité nord du parc/de la ville/du lac;

∎ the rope is frayed at this end/at that end/at one end la corde est effilochée à ce bout-ci/à ce bout-là/au bout;

∎ at either end of the political spectrum aux deux extrémités de l'éventail politique;

∎ Telecommunications at the other end of the line au bout de la ligne;

∎ from one end of the country/of the town to the other d'un bout à l'autre du pays/de la ville;

∎ they live in the end house ils habitent la dernière maison, au bout de la rue;

∎ third from the end troisième en partant de la fin;

∎ Sport to change ends changer de côté

(b) (area, aspect) côté m;

∎ how are things (at) your end? comment ça va de ton côté ou pour toi?;

∎ what's the weather like at your end? (in phone conversation) quel temps fait-il chez vous?, quel temps est-ce que vous avez?;

∎ the marketing/manufacturing end of the operation le côté marketing/fabrication de l'opération, tout ce qui est marketing/fabrication;

∎ to come to the end of the road arriver au bout de la route; figurative (in one's career) arriver au bout de sa carrière; (in one's life) arriver au bout de sa vie; (be unable to make progress) être dans une impasse;

∎ this is the end of the road or line c'est fini;

∎ figurative to get hold of the wrong end of the stick mal comprendre;

∎ British very familiar to get or have one's end away (have sex) tirer un ou son coup;

∎ to go to the ends of the earth aller jusqu'au bout du monde;

∎ to keep one's end of the bargain tenir parole;

∎ to keep one's end up tenir bon;

∎ he doesn't know or can't tell one end of a word processor from the other il ne sait même pas à quoi ressemble un traitement de texte;

∎ to make (both) ends meet (financially) joindre les deux bouts

(c) (conclusion, finish) fin f;

∎ at the end of July/of spring/of the year à la fin du mois de juillet/du printemps/de l'année;

∎ from beginning to end du début à la fin, de bout en bout;

∎ to read to the end of a book, to read a book to the end lire un livre jusqu'au bout ou jusqu'à la fin;

∎ I waited until the end of the meeting j'ai attendu la fin de la réunion;

∎ to be at an end être terminé ou fini;

∎ my patience is at or has come to an end ma patience est à bout;

∎ to be at the end of one's resources/one's strength avoir épuisé ses ressources/ses forces;

∎ Finance end of the financial year clôture f de l'exercice;

∎ to bring sth to an end (meeting) clore qch; (situation) mettre fin à qch; (speech) achever qch;

∎ to come to an end s'achever, prendre fin;

∎ to draw to an end arriver ou toucher à sa fin;

∎ to put an end to sth mettre fin à qch;

∎ we want an end to the war nous voulons que cette guerre cesse ou prenne fin;

∎ the end of the world la fin du monde;

∎ familiar it's not the end of the world! ce n'est pas la fin du monde!;

∎ until the end of time jusqu'à la fin des temps;

∎ the end is nigh la fin est proche;

∎ and that was the end of that et ça s'est terminé comme ça;

∎ let that be an end to the matter! qu'on en finisse là!, qu'on n'en parle plus!;

∎ familiar he's/you're the end! (impossible) il est/tu es incroyable!; (extremely funny) il est/tu es trop (drôle)!;

∎ to come to a bad end mal finir;

∎ familiar end of story! (stop arguing) plus de discussions!; (I don't want to talk about it) un point, c'est tout!;

∎ we'll never hear the end of it on n'a pas fini d'en entendre parler;

∎ is there no end to his talents? a-t-il donc tous les talents?, n'y a-t-il pas de limite à ses talents?

(d) (aim) but m, fin f;

∎ to achieve or to attain one's end atteindre son but;

∎ with this end in view or mind, to this end dans ce but, à cette fin;

∎ formal to what end? dans quel but?, à quelle fin?;

∎ for political ends à des fins politiques;

∎ an end in itself une fin en soi;

∎ the end justifies the means la fin justifie les moyens

(e) (remnant → of cloth, rope) bout m; (→ of loaf) croûton m; (→ of candle) bout; (→ of cigarette) bout, mégot m

(f) euphemism or literary (death) mort f;

∎ to meet one's end trouver la mort;

∎ to be nearing one's end être à l'article de la mort;

∎ I was with him at the end j'étais auprès de lui dans ses derniers moments

(g) Sport (in American football) moitié f de terrain

(h) Sport (in bowls, curling) manche f

2 compound-forming noun

(house, seat, table) du bout

3 transitive verb

(speech, novel) terminer, conclure; (meeting, discussion) clore; (day) terminer, finir; (war, speculation, relationship) mettre fin ou un terme à; (work, task) terminer, finir, achever;

∎ she ended the letter with a promise to write again soon elle a terminé la lettre en promettant de récrire bientôt;

∎ the war to end all wars la der des ders;

∎ the joke to end all jokes la meilleure blague qu'on ait jamais entendue;

∎ he decided to end it all (life, relationship) il décida d'en finir;

∎ she ended her days in a retirement home elle a fini ses jours dans une maison de retraite

4 intransitive verb

(story, film) finir, se terminer, s'achever; (path, road etc) se terminer, s'arrêter; (season, holiday) se terminer, toucher à sa fin;

∎ to end happily (of story) avoir une fin heureuse, bien se terminer;

∎ how or where will it all end? comment tout cela finira-t-il ou se terminera-t-il?;

∎ where does society end and the individual begin? où s'arrête la société et où commence l'individu?;

∎ to end in a point se terminer en pointe;

∎ the discussion ended in an argument la discussion s'est terminée en dispute;

∎ to end in failure/divorce se solder par un échec/un divorce;

∎ the word ends in -ed le mot se termine par ou en -ed;

∎ the book ends with a quotation le livre se termine par une citation;

∎ it'll end in tears ça va mal finir

5 end on adverb

par le bout

6 end to end adverb

(a) (with ends adjacent) bout à bout

(b) (from one end to another) d'un bout à l'autre

7 from end to end adverb

d'un bout à l'autre

8 in the end adverb

finalement;

∎ we got there in the end finalement nous y sommes arrivés, nous avons fini par y arriver;

∎ he always pays me back in the end il finit toujours par me rendre ce qu'il me doit;

∎ you'll get used to it in the end tu finiras par t'y habituer

9 no end adverb

∎ familiar it upset her/cheered her up no end ça l'a bouleversée/ravie à un point (inimaginable);

∎ it helped me no end ça m'a énormément aidé^□

10 no end of adjective

∎ familiar it'll do you no end of good cela vous fera un bien fou;

∎ to have no end of trouble doing sth avoir énormément de mal ou un mal fou ou un mal de chien à faire qch;

∎ to think no end of sb porter qn aux nues;

∎ we met no end of interesting people on a rencontré des tas de gens intéressants

11 on end adverb

(a) (upright) debout;

∎ to stand sth on end mettre qch debout;

∎ her hair was standing on end elle avait les cheveux dressés sur la tête

(b) (in succession) entier;

∎ for hours/days on end pendant des heures entières/des jours entiers;

∎ for four hours on end pendant quatre heures de suite ou d'affilée

►► Railways end carriage wagon m de queue;

Computing end key touche f fin;

American Sport end line ligne f de fond;

Technology end piece embout m;

end product Industry & Commerce produit m final; figurative résultat m;

end result résultat m final;

American end run faux-fuyant m;

end table bout m de canapé;

Television & Cinema end titles générique m de fin;

end zone (in American football) zone f d'en-but

➲ end off separable transitive verb

terminer;

∎ they ended off the evening with a dance ils ont terminé la soirée par une danse

➲ end up intransitive verb

finir;

∎ they ended up in Manchester ils se sont retrouvés à Manchester;

∎ to end up in hospital/in prison finir à l'hôpital/en prison;

∎ if you keep driving like that, you're going to end up killing yourself si tu continues à conduire comme ça, tu finiras par te tuer;

∎ to end up doing sth finir par faire qch;

∎ to end up (as) the boss/on the dole finir patron/chômeur;

∎ I wonder what he'll end up as/how he'll end up je me demande ce qu'il deviendra/comment il finira

✾ Book ✾ Film 'The End of the Affair' Greene, Jordan 'La Fin d'une liaison'

Un panorama unique de l'anglais et du français > end
17 time

time [taɪm]

temps ⇒ 1 (a)-(e), 1 (m), 1 (o) durée ⇒ 1 (e) heure ⇒ 1 (f), 1 (g), 1 (m) moment ⇒ 1 (i), 1 (j) fois ⇒ 1 (k) époque ⇒ 1 (o) fin ⇒ 1 (r) mesure ⇒ 1 (u) chronométrer ⇒ 2 (a) fixer l'heure de ⇒ 2 (b) choisir le moment de ⇒ 2 (c) régler ⇒ 2 (d)

1 noun

(a) (continuous stretch of time) temps m;

∎ as time goes by avec le temps;

∎ the price has gone up over time le prix a augmenté avec le temps;

∎ it's only a matter or a question of time ce n'est qu'une question de temps;

∎ these things take time cela ne se fait pas du jour au lendemain;

∎ to have time on one's hands or time to spare avoir du temps;

∎ time hangs heavy on his hands le temps lui pèse, il trouve le temps long;

∎ since the dawn of time depuis la nuit des temps;

∎ time flies le temps passe vite;

∎ doesn't time fly! comme le temps passe vite!;

∎ time heals all wounds le temps guérit tout;

∎ only time will tell seul l'avenir nous le dira;

∎ time will prove me right l'avenir me donnera raison;

∎ it's a race against time c'est une course contre la montre;

∎ they're working against time to save her ils ne disposent que de très peu de temps pour la sauver;

∎ time is on our side le temps joue en notre faveur;

∎ time out of mind de temps immémorial, de toute éternité;

∎ time is money le temps, c'est de l'argent;

∎ proverb time and tide wait for no man les événements n'attendent personne

(b) (period of time spent on particular activity) temps m;

∎ there's no time to lose il n'y a pas de temps à perdre;

∎ he lost no time in telling me il s'est empressé de me le dire;

∎ to make up for lost time rattraper le temps perdu;

∎ to make good/poor time doing sth mettre peu de temps/longtemps à faire qch;

∎ I passed the time reading j'ai passé mon temps à lire;

∎ take your time prenez votre temps;

∎ take your time over it prenez le temps qu'il faudra;

∎ it took me all my time just to get here! avec le temps que j'ai mis pour arriver ici!;

∎ you took your time about it! tu en as mis du temps!;

∎ she took the time to explain it to us elle a pris le temps de nous l'expliquer;

∎ she made the time to read the report elle a pris le temps de lire le rapport;

∎ I can always make time for you pour vous, je suis toujours là;

∎ I spend half/all my time cleaning up je passe la moitié de/tout mon temps à faire le ménage;

∎ half the time he doesn't know what he's doing la moitié du temps il ne sait pas ce qu'il fait;

∎ most of the time la plupart du temps;

∎ he was ill part or some of the time il a été malade une partie du temps;

∎ it rained part or some of the time il a plu par moments;

∎ we spend the better part of our time working nous passons le plus clair de notre temps à travailler;

∎ I start in three weeks' time je commence dans trois semaines;

∎ they'll have finished the project in three weeks' time ils auront terminé le projet dans trois semaines;

∎ all in good time! chaque chose en son temps!;

∎ I'll finish it in my own good time je le finirai quand bon me semblera;

∎ in no time (at all), in next to no time en un rien de temps, en moins de rien

(c) (available period of time) temps m;

∎ I haven't (the) time to do the shopping je n'ai pas le temps de faire les courses;

∎ I've no time for gossip je n'ai pas de temps à perdre en bavardages;

∎ I've no time for that sort of attitude je ne supporte pas ce genre de mentalité;

∎ he has no time for sycophants/for laziness il n'a pas de temps à perdre avec les flatteurs/les paresseux;

∎ my time is my own mon temps m'appartient;

∎ my time is not my own je ne suis pas libre de mon temps;

∎ we've just got time to catch the train on a juste le temps d'attraper le train;

∎ that doesn't leave them much time to get ready cela ne leur laisse guère de temps pour se préparer;

∎ you'll have to find the time to see her il faut que tu trouves le temps de la voir;

∎ you have plenty of time to finish it vous avez largement le temps de le finir;

∎ we've got plenty of time or all the time in the world nous avons tout le temps

(d) (while) temps m;

∎ after a time après un (certain) temps;

∎ a long time longtemps;

∎ a long time ago il y a longtemps;

∎ it's a long time since we've been out for a meal together ça fait longtemps que nous ne sommes pas sortis dîner ensemble;

∎ she's been dreaming of this for a long time now voilà longtemps qu'elle en rêve;

∎ he waited for a long time il a attendu longtemps;

∎ I worked for a long time as a translator j'ai travaillé (pendant) longtemps comme traducteur;

∎ for a long time he refused to eat meat il a (pendant) longtemps refusé de manger de la viande;

∎ it'll be a long time before I do that again je ne suis pas près de recommencer, je ne recommencerai pas de si tôt ou de sitôt;

∎ the car takes a long time to warm up la voiture met longtemps à chauffer;

∎ you took a long time! tu en as mis du temps!, il t'en a fallu du temps!;

∎ familiar long time no see! ça faisait longtemps!;

∎ a short time peu de temps;

∎ after a short time peu (de temps) après;

∎ a short time before their wedding peu avant leur mariage;

∎ she's going to stay with us for a short time elle va rester avec nous pendant quelque temps;

∎ in the shortest possible time dans les plus brefs délais, le plus vite ou tôt possible;

∎ after some time au bout de quelque temps, après un certain temps;

∎ some time after their trip quelque temps après leur voyage;

∎ some time ago il y a quelque temps;

∎ for some time past depuis quelque temps;

∎ for some time (to come) pendant quelque temps;

∎ it's the best film I've seen for some time c'est le meilleur film que j'aie vu depuis un moment;

∎ it will take (quite) some time to repair il va falloir pas mal de temps pour le réparer;

∎ all this time pendant tout ce temps

(e) (time taken or required to do something) temps m, durée f;

∎ the flying time to Madrid is two hours la durée du vol pour Madrid est de deux heures;

∎ the cooking time is two hours le temps de cuisson est de deux heures;

∎ the winner's time was under four minutes le gagnant a fait un temps de moins de quatre minutes;

∎ 1 minute 34 seconds is her best/a good time 1 minute 34 secondes, c'est son meilleur temps/un bon temps;

∎ it takes time cela prend du temps;

∎ how much time will it take? combien de temps cela prendra-t-il?;

∎ she finished in half the time it took me to finish elle a mis deux fois moins de temps que moi pour finir

(f) (by clock) heure f;

∎ what time is it?, what's the time? quelle heure est-il?;

∎ what time do you make it? quelle heure avez-vous?;

∎ do you have the time? vous avez l'heure?;

∎ have you got the right time on you? avez-vous l'heure juste?;

∎ the time is twenty past three il est trois heures vingt;

∎ what time are we leaving? à quelle heure partons-nous?;

∎ do you know how to tell the time? est-ce que tu sais lire l'heure?;

∎ could you tell me the time? pourriez-vous me dire l'heure (qu'il est)?;

∎ have you seen the time? avez-vous vu l'heure?;

∎ I looked at the time j'ai regardé l'heure;

∎ this old watch still keeps good time cette vieille montre est toujours à l'heure ou exacte;

∎ at this time of day à cette heure de la journée;

∎ we'll have to keep an eye on the time il faudra surveiller l'heure;

∎ it is almost time to leave/for my bus il est presque l'heure de partir/de mon bus;

∎ it's time I was going il est temps que je parte;

∎ it's dinner time, it's time for dinner c'est l'heure de dîner;

∎ there you are, it's about time! te voilà, ce n'est pas trop tôt!;

∎ I wouldn't give him the time of day je ne lui dirais même pas bonjour;

∎ to pass the time of day with sb échanger quelques mots avec qn

(g) (system)

∎ local time heure f locale;

∎ it's 5 o'clock Tokyo time il est 5 heures, heure de Tokyo

(h) (schedule)

∎ is the bus running to time? est-ce que le bus est à l'heure?;

∎ within the required time dans les délais requis

(i) (particular point in time) moment m;

∎ at that time I was in Madrid à ce moment-là, j'étais à Madrid ou j'étais alors à Madrid;

∎ I worked for her at one time à un moment donné j'ai travaillé pour elle;

∎ at the present time en ce moment, à présent;

∎ he is president at the present time il est actuellement président;

∎ at the time of delivery au moment de la livraison;

∎ at a later time plus tard;

∎ at a given time à un moment donné;

∎ at any one time à la fois;

∎ there's room for 15 people at any one time il y a de la place pour 15 personnes à la fois;

∎ an inconvenient time un moment inopportun;

∎ you called at a most inconvenient time vous avez appelé à un très mauvais moment;

∎ there are times when I could scream il y a des moments où j'ai envie de hurler;

∎ at the best of times même quand tout va bien;

∎ even at the best of times he is not that patient même dans ses bons moments il n'est pas particulièrement patient;

∎ at no time did I agree to that je n'ai jamais donné mon accord pour cela;

∎ by the time you get this… le temps que tu reçoives ceci…, quand tu auras reçu ceci…;

∎ by that time it will be too late à ce moment-là il sera trop tard;

∎ by that time we'll all be dead d'ici là nous serons tous morts;

∎ by this time next week d'ici une semaine, dans une semaine;

∎ this time next week la semaine prochaine à cette heure-ci;

∎ this time last week il y a exactement une semaine;

∎ from that time on we had nothing to do with them à partir de ce moment-là, nous avons refusé d'avoir affaire à eux;

∎ in between times entre-temps;

∎ some time or other un jour ou l'autre;

∎ some time next month dans le courant du mois prochain;

∎ until such time as I hear from them jusqu'à ce que ou en attendant que j'aie de leurs nouvelles

(j) (suitable moment) moment m;

∎ she chose her time badly elle a mal choisi son moment;

∎ this is no time for you to leave ce n'est pas le moment de partir;

∎ now's our time to tell her c'est maintenant que nous devrions ou voici venu le moment de le lui dire;

∎ now is the time to invest c'est maintenant qu'il faut investir;

∎ when the time comes le moment venu, quand le moment sera venu;

∎ we'll talk about that when the time comes nous en parlerons en temps utile;

∎ the time has come to make a stand c'est le moment d'avoir le courage de ses opinions;

∎ the time for talking is past ce n'est plus le moment de parler;

∎ it's about time we taught her a lesson il est grand temps que nous lui donnions une bonne leçon;

∎ there's no time like the present (let's do it now) faisons-le maintenant;

∎ there's a time and a place for everything il y a un temps et un lieu pour ou à tout

(k) (occasion, instance) fois f;

∎ I'll forgive you this time je vous pardonne cette fois-ci ou pour cette fois;

∎ each or every time chaque fois;

∎ she succeeds every time elle réussit à chaque fois;

∎ the last time he came la dernière fois qu'il est venu;

∎ the time before la fois précédente ou d'avant;

∎ another or some other time une autre fois;

∎ I called her three times je l'ai appelée trois fois;

∎ many times bien des fois, très souvent;

∎ many a time I've wondered… je me suis demandé plus d'une ou bien des fois…;

∎ several times plusieurs fois;

∎ several times in the past plusieurs fois déjà;

∎ he asked me several times if… il m'a demandé plusieurs fois si…;

∎ it costs 15 cents a time ça coûte 15 cents à chaque fois;

∎ the one time I'm winning, he wants to stop playing pour une fois que je gagne, il veut arrêter de jouer;

∎ nine times out of ten the machine doesn't work neuf fois sur dix la machine ne marche pas;

∎ we'll have to decide some time or other tôt ou tard ou un jour ou l'autre il va falloir nous décider;

∎ do you remember that time we went to Germany? tu te rappelles la fois où nous sommes allés en Allemagne?;

∎ there's always a first time il y a un début à tout;

∎ I've told you a hundred times! je te l'ai dit vingt ou cent fois!;

∎ give me a good detective story every time! rien ne vaut un bon roman policier!

(l) (experience)

∎ to have a good time bien s'amuser;

∎ she's had a terrible time of it elle a beaucoup souffert;

∎ I had the time of my life jamais je ne me suis si bien ou autant amusé;

∎ we had an awful time at the picnic nous nous sommes ennuyés à mourir au pique-nique;

∎ it was a difficult time for all of us c'était une période difficile pour nous tous;

∎ she had a hard time bringing up five children alone ça a été difficile pour elle d'élever cinq enfants seule;

∎ to give sb a hard or rough or tough time en faire voir de dures à qn, en faire voir de toutes les couleurs à qn;

∎ what a time I had with him! (fun) qu'est-ce que j'ai pu m'amuser avec lui!; (trouble) qu'est-ce qu'il m'en a fait voir!

(m) (hours of work)

∎ to put in time faire des heures (de travail);

∎ to work part/full time travailler à temps partiel/à plein temps;

∎ British in company time, American on company time pendant les heures de travail;

∎ British in your own time, American on your own time pendant votre temps libre, en dehors des heures de travail

(n) (hourly wages)

∎ we pay time and a half on weekends nous payons les heures du week-end une fois et demie le tarif normal;

∎ overtime is paid at double time les heures supplémentaires sont payées ou comptées double

(o) (usu plural) (era) époque f, temps m;

∎ in Victorian times à l'époque victorienne;

∎ in the time of Henry IV à l'époque d'Henri IV, du temps d'Henri IV;

∎ in times past, in former times autrefois, jadis;

∎ in times to come à l'avenir;

∎ at one time, things were different autrefois ou dans le temps les choses étaient différentes;

∎ the house has seen better times la maison a connu des jours meilleurs;

∎ in happier times en un ou des temps plus heureux;

∎ in time or times of need/war en temps de pénurie/de guerre;

∎ time was when doctors made house calls il fut un temps où les médecins faisaient des visites à domicile;

∎ those were happy times! c'était le bon (vieux) temps!;

∎ times are hard les temps sont durs;

∎ in our time de nos jours;

∎ the times we live in l'époque f où nous vivons;

∎ in my time children didn't talk back de mon temps, les enfants ne répondaient pas;

∎ she was probably a good singer in her time en son temps, c'était sûrement une bonne chanteuse;

∎ it was a very popular car in its time c'était une voiture très populaire à l'époque (où elle est sortie);

∎ very advanced for its time très en avance sur son temps ou sur l'époque;

∎ to be ahead of or before one's time être en avance sur son époque ou sur son temps;

∎ to be behind the times être en retard sur son époque ou sur son temps;

∎ to keep up with the times vivre avec son temps;

∎ to move with the times évoluer avec son temps;

∎ times have changed autres temps, autres mœurs

(p) (lifetime)

∎ I've heard some odd things in my time! j'en ai entendu, des choses, dans ma vie!;

∎ it won't happen in our time nous ne serons pas là pour voir ça;

∎ if I had my time over again si j'avais à recommencer (ma vie);

∎ at my time of life à mon âge;

∎ that was before your time (birth) vous n'étiez pas encore né; (arrival) vous n'étiez pas encore là;

∎ her time has come (childbirth) elle arrive à son terme; (death) son heure est venue ou a sonné; (success) son heure est venue;

∎ he died before his time il est mort avant l'âge

(q) (season)

∎ it's hot for the time of year il fait chaud pour la saison

(r) (end of period) fin f;

∎ time's up (on exam, visit) c'est l'heure; (on meter, telephone) le temps est écoulé;

∎ British time (gentlemen), please! (in pub) on ferme!;

∎ Sport the referee called time l'arbitre a sifflé la fin du match

(s) American Commerce (credit)

∎ to buy sth on time acheter qch à tempérament ou à terme ou à crédit

(t) familiar (in prison)

∎ to do time faire de la taule;

∎ he's serving time for murder il est en taule pour meurtre

(u) Music (tempo) mesure f; (note value) valeur f (d'une note);

∎ to keep time, to be in time être en mesure;

∎ he beat time with his foot il battait ou marquait la mesure du pied;

∎ in triple or three-part time à trois temps

(v) Radio & Television espace m;

∎ to buy/to sell time on television acheter/vendre de l'espace publicitaire à la télévision

(w) American familiar (idiom)

∎ to make time with sb (pursue) draguer qn; (be with) être avec qn^□ (en couple) ; (have sex with) s'envoyer en l'air avec qn

2 transitive verb

(a) (on clock → runner, worker, race) chronométrer;

∎ they timed her at four minutes a mile ils l'ont chronométrée ou ils ont chronométré son temps à quatre minutes au mille;

∎ time how long she takes to finish regardez combien de temps elle met pour finir;

∎ he timed his speech to last twenty minutes il a fait en sorte que son discours dure vingt minutes;

∎ to time an egg minuter le temps de cuisson d'un œuf

(b) (schedule) fixer ou prévoir (l'heure de); Photography (exposure) calculer;

∎ they timed the attack for 6 o'clock l'attaque était prévue pour 6 heures

(c) (choose right moment for) choisir ou calculer le moment de;

∎ she timed her entrance well elle a bien choisi le moment pour faire son entrée;

∎ he timed the blow perfectly il a frappé au bon moment;

∎ your remark was perfectly/badly timed votre observation est venue au bon/au mauvais moment

(d) (synchronize) régler, ajuster;

∎ she tried to time her steps to the music elle essayait de régler ses pas sur la musique

3 times

1 plural noun

(indicating degree) fois f;

∎ she's ten times cleverer than or as clever as he is elle est dix fois plus intelligente que lui;

∎ he ate four times as much cake as I did il a mangé quatre fois plus de gâteau que moi

2 preposition

∎ Mathematics 3 times 2 is 6 3 fois 2 font ou égalent 6;

∎ 1 times 6 is 6 une fois six fait ou égale six

4 ahead of time adverb

en avance;

∎ I'm ten minutes ahead of time j'ai dix minutes d'avance

5 all the time adverb

∎ he talked all the time we were at lunch il a parlé pendant tout le déjeuner;

∎ he's been watching us all the time il n'a pas cessé de nous regarder;

∎ I knew it all the time je le savais depuis le début

6 any time adverb

n'importe quand;

∎ come over any time venez quand vous voulez;

∎ you're welcome any time vous serez toujours le bienvenu;

∎ thanks for all your help - any time merci de votre aide - de rien

7 at a time adverb

∎ for days at a time pendant des journées entières, des journées durant;

∎ to do two things at a time faire deux choses à la fois;

∎ take one book at a time prenez les livres un par un ou un (seul) livre à la fois;

∎ she ran up the stairs two at a time elle a monté les marches quatre à quatre

8 at all times adverb

à tous moments

9 at any time adverb

à toute heure;

∎ hot meals at any time repas chauds à toute heure;

∎ at any time of day or night à n'importe quelle heure du jour ou de la nuit;

∎ at any time during office hours n'importe quand pendant les heures de bureau;

∎ he could die at any time il peut mourir d'un moment à l'autre;

∎ if at any time… si à l'occasion…

10 at the same time adverb

(a) (simultaneously) en même temps;

∎ they all spoke at the same time ils se sont mis à parler tous en même temps;

∎ they arrived at the same time (as) he did ils sont arrivés en même temps que lui

(b) (yet) en même temps;

∎ she was pleased but at the same time a bit concerned elle était contente mais en même temps un peu inquiète

(c) (nevertheless) pourtant, cependant;

∎ at the same time, we must not forget… pourtant ou cependant, il ne faut pas oublier…

11 at the time adverb

∎ at the time of their wedding au moment de leur mariage;

∎ I didn't pay much attention at the time sur le moment, je n'ai pas fait vraiment attention

12 at times adverb

parfois, par moments

13 behind time adverb

en retard;

∎ we're a bit behind time nous sommes légèrement en retard;

∎ the project was running behind time le projet avait du retard

14 for a time adverb

pendant un (certain) temps;

∎ for a time, he was unable to walk pendant un certain temps, il n'a pas pu marcher

15 for all time adverb

pour toujours

16 for the time being adverb

pour le moment

17 from time to time adverb

de temps en temps, de temps à autre

18 in time adverb

(a) (eventually)

∎ she'll come to her senses in time elle finira par revenir à la raison;

∎ he'll forget about it in (the course of) time il finira par l'oublier (avec le temps)

(b) (not too late)

∎ let me know in (good) time prévenez-moi (bien) à l'avance;

∎ she arrived in time for the play elle est arrivée à l'heure pour la pièce;

∎ you're just in time to greet our guests tu arrives juste à temps pour accueillir nos invités;

∎ I'll be back in time for the film je serai de retour à temps pour le film

(c) Music en mesure;

∎ to be or keep in time (with the music) être en mesure (avec la musique)

19 in (next to) no time, in no time at all adverb

en un rien de temps

20 of all time adverb

de tous les temps

21 of all times adverb

∎ why now of all times? pourquoi faut-il que ce soit juste maintenant?

22 on time adverb

à l'heure;

∎ to run on time (trains etc) être à l'heure;

∎ she arrived right on time elle est arrivée juste à l'heure;

∎ is the bus on time? est-ce que le bus est à l'heure?

23 out of time adverb

∎ Music he got out of time il a perdu la mesure

24 time after time, time and (time) again adverb

maintes et maintes fois

25 time off noun

temps m libre;

∎ what do you do in your time off? qu'est-ce que vous faites de votre temps libre?

26 time out noun

(a) Sport temps m mort; (in chess match) temps m de repos;

∎ Sport to take time out faire un temps mort

(b) (break)

∎ I took time out to travel (from work) je me suis mis en congé pour voyager; (from studies) j'ai interrompu mes études pour voyager;

∎ she took time out to read the report elle a pris le temps de lire le rapport

►► time of arrival heure f d'arrivée;

Stock Exchange time bargain marché m à terme;

Finance time bill traite f à terme; also figurative time bomb bombe f à retardement;

∎ figurative a demographic time bomb une situation démographique qui menace d'exploser;

∎ the situation is like a time bomb ticking away la situation est explosive;

∎ figurative they're sitting on a time bomb ils sont assis sur un volcan;

time capsule capsule f témoin (qui doit servir de témoignage historique aux générations futures);

Industry time card carte f ou fiche f de pointage;

time chart (showing time zones) carte f des fuseaux horaires; (showing events) table f d'événements historiques; (showing planning) calendrier m, planning m;

time check (on radio) rappel m de l'heure; (in cycling, skiing, motor racing) contrôle m du temps intermédiaire;

Grammar time clause proposition f temporelle;

Industry time clock pointeuse f;

time code code m temporel;

time of departure heure f de départ;

American Finance time deposit dépôt m à terme;

time difference décalage m horaire;

Finance time draft traite f à terme;

time exposure (of film) (temps m de) pose f; (photograph) photo f prise en pose;

time frame délai m;

∎ what's our time frame? de combien de temps disposons-nous?;

time fuse détonateur m ou fusée f à retardement;

time lag (delay) décalage m dans le temps; (in time zones) décalage m horaire;

time lapse intervalle m, laps m de temps;

time limit (gen) délai m, date f limite; Law délai m de forclusion;

∎ there is a strict time limit for applications il y a un délai impératif ou de rigueur pour la remise des dossiers de candidature;

∎ we'll have to set ourselves a time limit for the work il va falloir nous imposer un délai pour finir ce travail;

∎ the work must be completed within the time limit le travail doit être terminé avant la date limite;

Finance time loan emprunt m à terme;

time machine machine f à voyager dans le temps;

time management gestion f du temps de travail;

Marketing time pricing fixation f des prix en fonction du moment;

time sheet feuille f de présence;

Radio time signal signal m ou top m horaire;

Music time signature indication f de la mesure;

Computing time slice tranche f de temps;

Computing time slicing temps m partagé;

time slot créneau m ou tranche f horaire;

time switch (for oven, heating) minuteur m; (for lighting) minuterie f;

time travel voyage m dans le temps;

time traveller personne f qui voyage dans le temps;

Sport time trial course f contre la montre, contre-la-montre m inv;

Telecommunications time unit unité f;

time value Music valeur f (d'une note); Finance valeur f temporelle;

time warp (in science fiction) faille f spatio-temporelle;

∎ it's like living in a time warp c'est comme si on vivait hors du temps;

∎ the country seems to have entered a time warp le temps semble s'être arrêté dans le pays;

∎ the house/company seems to be caught in a 19th century time warp la maison/la société semble ne pas avoir changé depuis le XIXème siècle;

time zone fuseau m horaire

✾ Book 'The Time Machine' Wells 'La Machine à explorer le temps'

ⓘ I may be some time Ce sont les mots ("je risque d'en avoir pour un certain temps") qu'aurait prononcés le capitaine Oates lorsqu'il sortit de la tente qu'il occupait avec le capitaine Scott au cours de leur expédition de 1912 au pôle sud. Oates souffrait de gelures multiples et afin de ne pas ralentir la progression de ses camarades, il décida de se sacrifier en disparaissant dans la tourmente. Cet épisode est censé symboliser les qualités d'héroïsme et d'abnégation associées au caractère britannique. Aujourd'hui, on emploie cette formule par allusion à Oates sur le mode humoristique lorsque l'on sort d'une pièce ou bien lorsqu'on va aux toilettes.

Un panorama unique de l'anglais et du français > time
18 big

1. adjective
1) (in size) groß; schwer, heftig [Explosion, Zusammenstoß]; schwer [Unfall, Niederlage]; hart [Konkurrenz]; reichlich [Mahlzeit]

earn big money — das große Geld verdienen

he is a big man/she is a big woman — (fat) er/sie ist wohlbeleibt

big words — geschraubte Ausdrücke ( see also academic.ru/39605/g">g)

in a big way — (coll.) im großen Stil

2) (of largest size, larger than usual) groß [Appetit, Zehe, Buchstabe]

3) bigger (worse) schwerer; biggest (worst) größt...

he is the biggest liar/idiot — er ist der größte Lügner/Idiot

4) (grown up, elder) groß

5) (important) groß; wichtig [Nachricht, Entscheidung]

6) (coll.): (outstanding) groß [Augenblick, Chance]

7) (boastful)

get or grow/be too big for one's boots — (coll.) größenwahnsinnig werden/sein (ugs.)

big talk — Großsprecherei, die

big words — große Worte (see also a)

8) (coll.): (generous) großzügig; nobel (oft iron.)

9) (coll.): (popular)

be big — [Schauspieler, Popstar:] gut ankommen. See also idea 4)
2. adverb
talk big — (coll.) groß daherreden (ugs.)

think big — (coll.) im großen Stil planen
•• Cultural note:
Big Issue

Eine Zeitung, die von Obdachlosen in vielen größeren und kleineren Städten in Großbritannien verkauft wird. Die Artikel haben oft ein sehr gutes Niveau, sie behandeln hauptsächlich soziale Themen oder Aspekte der Stadtkultur. Die Verkäufer kaufen die Zeitungen von einer zentralen Stelle und verkaufen sie zu einem festgelegten Preis. Den Gewinn dürfen sie behalten

* * *
[biɡ]
adjective

1) (large in size: a big car.) groß

2) (important: a big event.) bedeutend

•

- big game

* * *

big

<- gg->

[bɪg]

adj

1. (of size, amount) groß

the \bigger the better je größer desto besser

to receive a \big boost starken Auftrieb erhalten

a \big drop in prices ein starker Preisrückgang

\big eater ( fam) großer Esser/große Esserin

\big meal üppiges Mahl

\big screen [Groß]leinwand f

to be a \big spender ( fam) auf großem Fuß leben

\big stake hoher Spieleinsatz

\big tip großzügiges Trinkgeld

\big toe großer Zeh

\big turnout großes Zuschaueraufgebot

the \biggest-ever... der/die/das Größte... aller Zeiten

2. (of maturity) groß, erwachsen

\big boy/girl großer Junge/großes Mädchen

\big brother/sister großer Bruder/große Schwester

\big enough groß [o alt] genug

3. (significant) bedeutend, wichtig

she's \big in marketing sie ist ganz groß im Bereich Marketing vertreten

\big-budget film Film m mit großem Budget

\big day großer [o bedeutender] Tag

it's the \big day then? ( fam: wedding day) heute ist also der große Tag?

\big decision schwerwiegende Entscheidung

to have \big ideas ( fam) Rosinen im Kopf haben fam

\big words ( fam) große Worte

4. ( fam: to express emphasis) groß; (on a large scale) in großem Stil

he fell for her in a \big way er verliebte sich bis über beide Ohren in sie

▪ to be \big on sth auf etw akk stehen fam

5. ( pej iron fam: generous) großzügig, nobel fam

that was very \big of you das war aber nobel von dir

6.

▶ to be/get too \big for one's boots ( pej fam: craving for admiration) größenwahnsinnig sein/werden; (feeling superior) eingebildet sein/werden

▶ the \big boys die Großen

▶ \big deal! ( fam) na und! fam

▶ no \big deal ( fam) nicht der Rede wert

▶ sb's eyes are \bigger than their stomach jds Augen sind größer als sein Magen

▶ to be a \big fish in a little [or small] pond der Hecht im Karpfenteich sein

▶ to have \bigger fish to fry Wichtigeres zu tun haben

▶ to give sb a \big hand ( fam) jdm begeistert Applaus spenden

▶ what's the \big idea? ( iron fam) was soll [denn] das? fam

▶ the \bigger they are, the harder they fall ( prov) wer hoch steigt, fällt tief prov

▶ to make it \big ( fam) großen Erfolg haben, groß einschlagen fam

▶ \big oaks from little acorns grow esp BRIT ( prov) alles Große hat [einmal] klein angefangen

* * *
[bɪg]
1. adj (+er)

1) (in size, amount) groß; lie also faustdick (inf)

a big man — ein großer, schwerer Mann

she's a big girl (inf) — sie hat einen ganz schönen Vorbau (inf)

you big girl's blouse! ( Brit inf ) — du Angsthase! (inf)

5 big ones (inf) — 5 Riesen

big with child/young — hochschwanger/trächtig

2) (of age) groß

my big brother — mein großer Bruder

you're big enough to know better — du bist groß or alt genug und solltest es besser wissen

3) (= important) groß, wichtig

the Big Four/Five — die Großen Vier/Fünf

Mr Big (inf) —

to look big (inf) — ein bedeutendes Gesicht machen

to be big in publishing/plastics (inf) — eine Größe im Verlagswesen/der Plastikproduktion sein

to be onto something big (inf) — einer großen Sache auf der Spur sein

4) (= great) cheat, bully, liar groß

5)

(= conceited) big talk — Angeberei f (inf), Großspurigkeit

big talker — Angeber m (inf),, eingebildeter Schwätzer

he's getting too big for his boots ( inf, child ) — er wird ein bisschen zu aufmüpfig (inf); (employee) er wird langsam größenwahnsinnig

to have a big head (inf) — eingebildet sein

6) (= generous iro) großzügig, nobel (inf); (= forgiving) großmütig, nobel (inf); heart groß

few people have a heart as big as his — es sind nur wenige so großzügig/großmütig wie er

he was big enough to admit he was wrong — er hatte die Größe zuzugeben, dass er unrecht hatte

that's really big of you (iro) — wirklich nobel von dir (iro)

7) (inf: fashionable) in (inf)

8)

(fig phrases) to earn big money — das große Geld verdienen (inf)

to have big ideas — große Pläne haben, Rosinen im Kopf haben (pej inf)

to have a big mouth (inf) — eine große Klappe haben (inf)

to do things in a big way —

to live in a big way — auf großem Fuß or in großem Stil leben

big deal! (iro inf) — na und? (inf)

what's the big idea? (inf) — was soll denn das? (inf)

what's the big hurry? — warum denn so eilig?

our company is big on service (inf) — unsere Firma ist ganz groß in puncto Kundendienst

2. adv

to talk big — groß daherreden (inf), große Töne spucken (inf)

to act big — sich aufspielen, großtun

to think big —

to go over or down big (inf) — ganz groß ankommen (inf), großen Anklang finden (with bei)

to make it big (as a singer/actor) — (als Sänger(in)/Schauspieler(in)) ganz groß rauskommen (inf)

* * *

big [bıɡ]

A adj

1. allg groß (Garten, Mehrheit etc):

my big sister;

the biggest party die stärkste Partei;

the win might have been bigger SPORT der Sieg hätte höher ausfallen können;

he comes from a big family er stammt aus einer kinderreichen Familie;

earn big money umg das große Geld verdienen;

there’s big money in tennis umg im Tennis gibt es das große Geld zu verdienen;

get too big for one’s boots ( oder breeches, bes US pants) umg größenwahnsinnig werden;

he’s got a big mouth er plaudert (immer) alles gleich aus, er kann nichts für sich behalten; → band¹ A 2, buck², wolf A 1, etc

2. groß, weit:

this coat is too big for me dieser Mantel ist mir zu groß

3. groß, hoch (Baum etc)

4. groß, erwachsen:

he’s big enough er ist groß oder alt genug

5. a) (with) voll, schwer (von), strotzend (vor dat, von), beladen (mit), reich (an dat):

big with fate schicksalsschwer, -schwanger;

big with rage wutentbrannt

b) ausgiebig, reichlich (Mahlzeit):

have a big breakfast ausgiebig frühstücken

6. meist big with child hochschwanger

7. umg aufgeblasen pej, eingebildet:

have big ideas große Rosinen im Kopf haben;

what’s the big idea? was soll denn das?;

what’s the big idea of shouting at me? umg kannst du mir mal sagen, warum du mich anschreist?;

big talk große Töne umg pej, Angeberei f

8. voll, laut (Stimme)

9. umg

a) groß, hoch, hochstehend, wichtig, bedeutend:

make it big es zu etwas bringen;

he thinks he’s Mr Big er hält sich für etwas Besseres

b) sehr populär

10. großzügig, nobel umg ( beide:

of von):

that’s very big of you; → deal¹ C 2

11. groß, Mords… umg:

a big rascal ein Erzgauner;

a big eater ein starker Esser

12. be big on bes US umg stehen auf (akk), großen Wert legen auf (akk)

B adv umg

1. groß:

come over big groß ankommen;

think big im großen Stil planen

2. großspurig:

act big den starken Mann markieren;

talk big große Töne spucken

* * *
1. adjective
1) (in size) groß; schwer, heftig [Explosion, Zusammenstoß]; schwer [Unfall, Niederlage]; hart [Konkurrenz]; reichlich [Mahlzeit]

earn big money — das große Geld verdienen

he is a big man/she is a big woman — (fat) er/sie ist wohlbeleibt

big words — geschraubte Ausdrücke (see also g)

in a big way — (coll.) im großen Stil

2) (of largest size, larger than usual) groß [Appetit, Zehe, Buchstabe]

3) bigger (worse) schwerer; biggest (worst) größt...

he is the biggest liar/idiot — er ist der größte Lügner/Idiot

4) (grown up, elder) groß

5) (important) groß; wichtig [Nachricht, Entscheidung]

6) (coll.): (outstanding) groß [Augenblick, Chance]

7) (boastful)

get or grow/be too big for one's boots — (coll.) größenwahnsinnig werden/sein (ugs.)

big talk — Großsprecherei, die

big words — große Worte (see also a)

8) (coll.): (generous) großzügig; nobel (oft iron.)

9) (coll.): (popular)

be big — [Schauspieler, Popstar:] gut ankommen. See also idea 4)
2. adverb
talk big — (coll.) groß daherreden (ugs.)

think big — (coll.) im großen Stil planen
•• Cultural note:
Big Issue

Eine Zeitung, die von Obdachlosen in vielen größeren und kleineren Städten in Großbritannien verkauft wird. Die Artikel haben oft ein sehr gutes Niveau, sie behandeln hauptsächlich soziale Themen oder Aspekte der Stadtkultur. Die Verkäufer kaufen die Zeitungen von einer zentralen Stelle und verkaufen sie zu einem festgelegten Preis. Den Gewinn dürfen sie behalten

* * *

adj.

groß adj.

schwer adj.

wichtig adj.

English-german dictionary > big
19 advertising

1. n рек., марк. рекламування; реклама; 2. рекламна діяльність; 3. рекламне оголошення; a рекламний

1. оплачене ідентифікованим спонсором поширення через ЗМІ інформації про товари, продукцію (product), послуги (service¹), ідеї, марки (brand), яка спрямована на цільову аудиторію (target audience) і покликана стимулювати попит на ці товари, послуги тощо; ♦ рекламування як один із компонентів маркетингу (marketing communication) поділяють на два основні види: рекламування для створення популярності організації (institutional advertising) і рекламування продукції (product advertising); 2. комерційна діяльність зі створення, розповсюдження та продажу реклами (advertisement); 3. рекламне оголошення (advertisement)

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above-the-line advertising реклама з агентською знижкою; accessory advertising допоміжна реклама; advance advertising попередня реклама; adversary advertising реклама, що протидіє; advocacy advertising рекламно-пропагандистська кампанія; airline advertising реклама авіакомпанії; aisle advertising реклама у проході між полицями в крамниці; annoying advertising подразлива реклама; audiovisual advertising аудіовізуальна реклама; auditory advertising акустична реклама • звукова реклама; auxiliary advertising допоміжна реклама; bait advertising спокуслива реклама; bait and switch advertising реклама із мерехтливою принадою; bank advertising банківська реклама; bargain-basement advertising реклама, яка пропонує товар за низькими цінами; below-the-line advertising рекламні замовлення, які не дають агентської знижки; beverage advertising реклама напоїв; billboard advertising щитова реклама; block advertising блокова реклама; borax advertising настирлива реклама; brand advertising рекламування марки • рекламування торговельної марки; brand image advertising реклама товарної марки; brand name advertising реклама торгової назви фірмової марки; broadcast advertising рекламування засобами радіо; burst advertising короткострокове раптове рекламування; business-to-business (B-B) advertising реклама для підприємств; cable advertising реклама на кабельному телебаченні; cause-and-issue advertising проблемна реклама • реклама, яка спрямована на суспільні проблеми; cinema advertising кінореклама; classified advertising реклама, згрупована у рубрики; commercial advertising торговельна реклама • комерційна реклама; commodity advertising рекламування товару; comparative advertising реклама, розрахована на дискредитацію товару конкурента; comparison advertising порівняльне рекламування; competitive advertising конкурентне рекламування; concept advertising реклама задуму • реклама ідеї; consumer advertising рекламування споживчих товарів • споживча реклама; contemporary advertising сучасна реклама; controversial advertising суперечлива реклама • дискусійна реклама; cooperative advertising спільне рекламування; corporate advertising рекламування організації • рекламування для створення популярності організації; corrective advertising реклама, яка виправляє помилкову інформацію або помилкове враження; coupon advertising купонна реклама; creative advertising творча реклама; crossruff advertising колективна реклама; current advertising поточне рекламування; deceptive advertising облудна реклама • реклама неякісних товарів • неправдива реклама; demonstration advertising наочна реклама • переконлива реклама; denigratory advertising ганебна реклама конкурентів • ганебна реклама; direct advertising пряме рекламування; direct-mail advertising пряма поштова реклама; directory advertising рекламні оголошення в довідниках; direct response advertising пряма поштова реклама; display advertising вітринно-виставкове рекламування; domestic advertising рекламування місцевих товарів; effective advertising ефективна реклама; endorsement advertising рекламування з підтримкою; entertaining advertising розважальна реклама; ethical advertising етичне рекламування; existing advertising поточна реклама; expensive advertising дорога реклама; eye-catching advertising яскрава реклама; factual advertising реклама, яка обґрунтована фактами; false advertising облудна реклама • неправдива реклама; fashion advertising реклама моди; film advertising кінореклама • реклама з допомогою кінофільмів; financial advertising фінансове рекламування; flexform advertising реклама довільної форми; follow-up advertising повторна реклама; food advertising реклама харчових продуктів; foreign advertising закордонна реклама; fraudulent advertising шахрайська реклама; free advertising безплатна реклама; front-page advertising реклама на титульній сторонці; general advertising реклама на широку публіку; generic advertising рекламування групи товарів; global advertising всесвітня реклама; government advertising реклама від імені урядових органів • урядова реклама; grocery advertising реклама бакалійно-гастрономічних товарів; graphic advertising графічне рекламування; group advertising групова реклама; hard-sell advertising наполегливе рекламування • агресивне рекламування; heavy advertising інтенсивна реклама; high-pressure advertising настійне рекламування • агресивне рекламування; house advertising власне рекламування фірми • внутрішньофірмове рекламування; hype-type advertising гучне рекламування; image advertising рекламування образу • рекламування іміджу; impact advertising спонукальна реклама; indirect advertising непряме рекламування; indirect-action advertising реклама непрямого впливу; industrial advertising промислове рекламування; inferior advertising неякісне рекламування; information advertising реклама, насичена інформацією • інформаційна реклама; in-house advertising власне рекламування фірми • внутрішньофірмове рекламування; initial advertising початкова реклама; innovative advertising новаторське рекламування; institutional advertising рекламування організації • рекламування для популяризації організації; international advertising міжнародне рекламування; interstate advertising рекламування для міжштатного розповсюдження; introductory advertising вступна реклама; investor-solicitation advertising рекламування для зацікавлення вкладників; issue advertising реклама, яка висвітлює суспільні проблеми; journal advertising рекламування в спеціалізованих виданнях • рекламування в журналах; keyed advertising шифроване рекламне оголошення; large-scale advertising великомасштабне рекламування; launch advertising упроваджувальна реклама • реклама впровадження товару • реклама, що оголошує про випуск нового товару; legal advertising правове рекламування; litter-bin advertising рекламування на сміттєвих урнах; local advertising місцеве рекламування; long-term advertising довгострокове рекламування; low-pressure advertising ненав'язливе рекламування; mail-order advertising рекламування торгівлі «товари поштою» • реклама, передана поштою; magazine advertising журнальне рекламування • рекламування в журналах; mail advertising рекламування поштою • реклама, передана поштою; mass advertising масове рекламування • реклама масового охоплення; mass media advertising рекламування в засобах масової інформації; misleading advertising оманливе рекламування • неправдиве рекламування; mobile advertising реклама на транспортних засобах; multimedia advertising рекламування, що користується кількома засобами масової інформації; multinational advertising багатонаціональна реклама; name advertising реклама назви • реклама-назва; national advertising національне рекламування; natural break advertising рекламування в перервах між програмами; newspaper advertising газетна реклама; novelty advertising рекламування новинок; objective advertising об'єктивне рекламування; offbeat advertising нешаблонне рекламування • оригінальне рекламування; off-season advertising рекламування в міжсезонні • позасезонне рекламування; on-target advertising цілеспрямоване рекламування; opinion advertising експертна реклама; oral advertising усне рекламування; outdoor advertising вулична реклама; out-of-home advertising надвірне рекламування; package advertising реклама на упаковці; packaged-goods advertising рекламування фасованих товарів; persuasive advertising переконливе рекламування; point-of-purchase advertising рекламування на місці продажу-купівлі; point-of-sale advertising рекламування на місці продажу-купівлі; political advertising політична реклама; position media advertising вуличне рекламування; postal advertising поштове рекламування; postcard advertising реклама на поштових картках; poster advertising плакатне рекламування • реклама за допомогою плакатів; postmark advertising реклама на поштовому штампі; premium advertising високоякісна реклама; prestige advertising престижне рекламування; price advertising реклама цін; primary advertising основне рекламування; print advertising друковане рекламування; private sector advertising рекламування приватного сектору; problem-solution advertising рекламування щодо розв'язання проблем; producer advertising реклама від імені виробників; product advertising рекламування продуктів; product-centred advertising реклама, яка робить наголос на товарі; product-comparison advertising реклама на основі порівняння товарів; professional advertising професійне рекламування; promotional advertising заохочувальне рекламування • реклама, що заохочує попит; radio advertising радіорекламування; recruitment advertising реклама вакансій; regional advertising районне рекламування • регіональне рекламування; regular advertising систематичне рекламування; reinforcement advertising підсилювальне рекламування; repeat advertising повторне рекламування; retail advertising рекламування роздрібної торгівлі; sales advertising рекламування для збуту; screen advertising екранне рекламування; seasonal advertising сезонне рекламування; selective advertising добірна реклама; semi-display advertising тематичне вітринно-виставкове рекламування; short-term advertising короткострокове рекламування; show-window advertising вітринне рекламування; sky advertising повітряне рекламування; soft-sell advertising ненастійне рекламування; space advertising ілюстративно-зображальне рекламування • зображальне рекламування; split-run advertising рекламування з розбиттям тиражу; spot advertising рекламування у вставці; still-life advertising натюрмортне рекламування; store advertising реклама крамниці; strategic advertising стратегічне рекламування; subliminal advertising рекламування, спрямоване на підсвідомість; successful advertising успішне рекламування; superior advertising реклама вищої якості; tactical advertising тактичне рекламування; target advertising цілеспрямоване рекламування; teaser advertising подразливе рекламування; tie-in advertising супровідна реклама; tombstone advertising коротке рекламне оголошення інформаційного характеру; trade advertising торгова реклама • рекламне оголошення в торговельному виданні; trademark advertising реклама торговельного знака; traditional advertising традиційне рекламування; transit advertising реклама на транспорті; truthful advertising правдива реклама; unacceptable advertising неприпустима реклама; unfair advertising несумлінне рекламування; untruthful advertising неправдива реклама; vertical cooperative advertising вертикальна спільна реклама; viewpoint advertising рекламування точки зору; visual advertising зорова реклама; vocational advertising реклама, розрахована на професіоналів; word-of-mouth advertising реклама, яка твориться споживачами • реклама з уст в уста; written advertising письмове рекламування; year-round advertising цілорічне рекламування; yellow-pages advertising; zero-based advertising реклама з нуля

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advertising account рахунок за рекламу; advertising activities рекламна діяльність; advertising agency рекламне агентство; advertising agency network мережа рекламних агентств; advertising agent рекламний агент; advertising aids рекламні матеріали; advertising allowance знижка для компенсації витрат на рекламування; advertising and publicity реклама і пропаганда • реклама і популяризація; advertising appeal привабливість реклами • рекламна концепція; advertising budget кошторис на рекламування; advertising campaign рекламна кампанія; advertising consultant порадник з рекламування • консультант з рекламування; advertising contract рекламний контракт; advertising copy рекламний текст; advertising costs витрати на рекламу; advertising department рекламний відділ; advertising director директор рекламного підприємства; advertising effect вплив реклами; advertising effectiveness ефективність реклами; advertising effort рекламна діяльність; advertising expenses витрати на рекламу; advertising expert спеціаліст з реклами; advertising exposure рекламний контакт; advertising film рекламний фільм; advertising industry рекламна галузь; advertising literature рекламне видання • рекламні проспекти; advertising malpractice зловживання в галузі реклами; advertising manager керівник рекламного агентства; advertising material рекламний матеріал; advertising media засоби рекламування; advertising medium засіб рекламування; advertising price рекламна ціна; advertising profit прибуток з рекламування; advertising rate рекламна ставка; advertising registers рекламні довідники; advertising research дослідження у галузі рекламування; advertising revenue дохід з рекламування; advertising slogan рекламний слоган; advertising space місце на рекламу; advertising spot рекламна вставка на телебаченні або радіомовленні; advertising standards норми рекламування • стандарти рекламування; advertising standards authority орган стандартизації в галузі реклами; advertising value вартість реклами; advertising weight ефект реклами; to arrange advertising організувати рекламу; to do the advertising виготовляти/виготовити рекламу; to finance advertising фінансувати рекламу

advertising¹ ‡ A. four principles of marketing (386)

пр. publicity

▹▹ advertisement

▹▹ promotion¹

* * *

розміщення оголошень; розміщення реклами; рекламування

The English-Ukrainian Dictionary > advertising
20 product

ком., марк. продукт; продукція; виріб; товар; фабрикат все, що задовольняє потреби людини у процесах виробництва, обміну, розподілу і споживання — це товари (goods), послуги (service¹), ідеї, діяльність і т. ін.; ♦ продукт визначається ознаками користі і якості, він розрізняється за назвою торговельної марки (trademark), упаковкою (packaging) і т. ін.

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agricultural products сільськогосподарська продукція; ancillary products допоміжні продукти; animal products продукти тваринного походження; animal and plant products продукти рослинного і тваринного походження; auxiliary products допоміжні продукти; basic products основні продукти; branded products продукти з фабричною маркою • продукти з торговельною маркою; bulky products громіздкі товари; by-product побічний продукт • проміжний виріб; capital-intensive product капіталомістка продукція; certified product сертифікований продукт; chemical products хімічна продукція; commercial product товарна продукція; comparable product порівняльна продукція; competitive product конкурентоспроможна продукція; consumer products споживчі товари; core product основний продукт; custom-made product виріб, виготовлений на замовлення; dairy products молочні продукти; different products різноманітні продукти; diversified products багато-номенклатурна продукція; domestic products вітчизняна продукція • товари внутрішнього виробництва; end-product кінцевий продукт • готовий виріб; environment-friendly product продукт, сприятливіший для довкілля; excess product надлишковий продукт • зайвий продукт; export products експортна продукція; factory products фабричні вироби • продукція виробництва; final product кінцевий продукт • готова продукція; finished product готовий виріб; food products харчові продукти • продовольчі товари; foreign products товари закордонного виробництва; forest products продукція лісової промисловості; formal product формальний продукт; fresh products свіжа продукція; frozen products заморожені товари; generic product немарочні продукти; good quality products високоякісні вироби; green-labelled product екологічно чистий продукт; gross product валовий продукт; gross domestic product; gross national product; health care products продукти для догляду за здоров'ям; high-grade product високоякісний виріб; household products товар домашнього вжитку; imported products імпортна продукція; improved product удосконалений виріб; industrial products промислові вироби; inedible products неїстівні продукти; intermediate product проміжний продукт; intangible product нематеріальний продукт; joint products продукція спільного виробництва (напр. газ і кокс із вугілля) • супутні товари; labour-intensive product трудомісткий продукт; licensed product продукція, вироблена за ліцензією; listed products номенклатура виробів; made-to-order product виріб, виготовлений на замовлення; main product основний продукт; manufactured products товари фабричного виробництва • готовий виріб; marginal product граничний продукт • виріб із гранично можливими характеристиками; marketable product популярна продукція; multi-use product продукт багаторазового використання • продукт багаторазового вжитку; national product (NP) національний продукт; net product чистий продукт; net domestic product чистий внутрішній продукт; net material product чистий продукт матеріального виробництва; net national product чистий національний продукт; nonpatentable product непатентоспроможний виріб; nonstandard product нестандартний виріб; nonstorable product продукція, яка не підлягає збереженню; obsolete product застарілий продукт; patentable product патентоспроможний продукт; patented product запатентований продукт; perishable product швидкопсувний продукт • продукт, що швидко псується; physical product фізичний продукт; primary product первинний продукт; processed product перероблений продукт; promoted product рекламований товар; proven product перевірений продукт; ready-made product готовий виріб; rejected product забракований виріб; related products споріднені продукти; returned product повернений продукт; revised product поновлена продукція • модернізована продукція; rival product конкуруючий продукт; saleable products популярна продукція; secondary product побічний продукт • вторинний продукт; semifinished product напівфабрикат; semimanufactured product напівфабрикат; semiprocessed product напівфабрикат; serial products серійна продукція; software product програмний продукт; spoiled products зіпсовані товари; standard products стандартна продукція; standardized product нормований продукт; staple product основний продукт; substitute product продукт-замінник • ерзац; tangible product матеріальний продукт; total product сукупний продукт; unfinished products напівфабрикати; unmarketable products непопулярна продукція; unpatented product незапатентований продукт; useless product непридатний продукт; waste products відходи виробництва

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product attributes властивості продукції; product characteristics характеристика продукції; product combination асортимент продукції • товарна номенклатура; product cost; product description опис виробу; product design проектування продукту; product development розробка нової продукції; product differentiation диференціація продукції; product group товарна група; product image образ товару; product information інформація про продукт; product innovation новий виріб • нова продукція; product knowledge дані про продукт; product labelling маркування продукції • наліплювання етикеток на продукт; product liability insurance страхування відповідальності за якість продукту; product life cycle (PLC) життєвий цикл продукту; product line; product manager керівник випуску продукції; product market ринок продукції; product mix; product modification модифікація продукту; product placing розміщення продукції; product placement розміщення продукції; product planning планування випуску продукції; product portfolio асортимент продукції; product protection захист продукту; product range асортимент продукції • номенклатура виробів; product recall відкликання продукту; product selection добір продукції; product sheet карта технологічного процесу; product specialization виробнича спеціалізація; product standard виробничий стандарт; product subsidy субсидія на виробництво продукції; product unit одиниця продукції; product variety різноманітність продукції; product width асортимент продукції • номенклатура виробів; to advertise a product рекламувати продукт; to assess a product оцінювати/оцінити продукт; to demonstrate a product демонструвати/продемонструвати продукт; to design product проектувати/спроектувати продукт • планувати/спланувати продукт; to develop products розробляти/ розробити продукти; to evaluate a product оцінювати/оцінити продукт; to exhibit products експонувати продукцію; to feature products експонувати продукцію; to guarantee a product гарантувати якість виробів • забезпечувати/забезпечити якість продуктів; to label a product позначати/позначити виріб; to launch a product випускати/випустити продукт • починати/почати випуск продукту; to list products укладати/укласти список товарів; to manufacture products виробляти/виробити продукцію • виготовляти/виготовити продукцію; to process products переробляти/переробити продукцію; to sell products продавати/продати продукти; to show products експонувати продукти; to store products розміщати/розмістити товар на складі

product ‡ B. four principles of marketing (386)

▹▹ product line

▹▹ product mix

▹▹ marketing mix

* * *

( banking) банківський продукт; банківська послуга

The English-Ukrainian Dictionary > product

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